YouTube announces a new applause feature that allows users to pay the creators directly


One of the best YouTube features for developers looking to get paid is “super chat”.

According to the online video giant, YouTube will soon expand the possibilities for YouTubers to monetize their content with its brand new applause feature.

Currently, viewers can give their favorite YouTubers one-time payments through a super chat, similar to a tip, to thank them for the content. The amount of money that can be made from a super chat doesn’t depend on how many people are watching a video, as is the case with advertising. This is how creators who have a small but dedicated fan base can make a decent income.

The only problem with Super Chats is that it is a feature that is only available on live streams. If a creator frequently uploads pre-made, edited content, as is the case with most YouTubers, they will not be able to use the feature.

However, that will soon change with YouTube’s applause feature, which is currently being tested and will be generally available to developers later this year.

Image: mashable screenshot

With this feature, YouTubers who are eligible and have monetization turned on can receive one-time payments from their viewers for pre-recorded content that they have uploaded.

When the feature is enabled on a YouTube channel, an Applaud button appears under a video. When a viewer clicks on it, they have the option to tip the creator of the video with a one-time payment of $ 2, $ 5, $ 10, or $ 50. As soon as a user pays, an animation of applause is displayed over the video. A comment is also posted on the video letting the creator know that they welcomed the video.

Image: mashable screenshot

Users can spend up to $ 500 a day on super chats and applause. YouTube reduces sales with both functions by 30 percent.

It is unclear when exactly this feature will be available to more developers.

YouTube also announced additional features for developers that are in the pipeline. The company will be rolling out automation for its chapter feature, which allows YouTubers to segment their videos when they enter timecodes for each section they want to split.

In the area of ​​monetization, YouTube is currently trying to incorporate more e-commerce opportunities for developers, such as: B. the ability for users to make purchases directly on the platform.

The company also says it will expand the current beta rollout of Shorts, the company’s TikTok competitor that is integrated with the YouTube platform, in the US over the next few weeks.

A new “add-on” package will be released shortly for the company’s streaming platform, YouTube TV, which will allow subscribers to view content in 4K and download shows for offline viewing. This package also includes an unlimited number of In-Home users so everyone in your household can watch different programs at the same time.

Disclosure: The author of this article previously made money using the super chat feature.

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