Why is buying an existing business a better idea than starting a new one?


Most people who want to immerse themselves in the business world have two options to start a business. They can either start from scratch or buy an existing one.

Starting a business may need to consider important initial startup steps and the risks associated with the business. Starting a new business may require marketing, new employees, investments, and attracting a loyal customer base. However, if you buy an existing business, it is already well established and has a good reputation.

Investing in an existing business is a better ideal if you don’t want to go through the initial start-up phase. It is better to skip the risky start-up phase and take over an existing business with profits and sufficient cash flow. In addition, there is a customer base that you can grow with your own ideas and strategies. With all the essentials, you can focus on improving business profits in innovative ways.

Why should you buy an existing business instead of starting a new one?

The best use of your resources may not always be to brainstorm startup ideas. There are many companies for sale that can suit your business idea and general needs. In addition, you can revise the business while taking advantage of current profits and customer base. Here are some reasons to consider an established business instead of starting from scratch.

Low risk and easy secure financing

Starting a business is always a risk as it may not be an instant success. This will prevent lenders from investing in your business and getting well established. Most lenders believe that an existing business represents greater profit and consider lending to a reliable company. Since the business is already doing well in the market, it will generate good income.

The buyer has incoming capital even if a lender is required to acquire the business. In addition, there will be physical evidence of past financial gains, revenue, and statements to be considered. This will help gauge the future prospects and success of the company. There are fewer factors that can lead to financial losses for the existing business. Hence, this is a very low risk investment for both buyers and lenders.

Recognized brand equity

Before buying a company, assess the company’s reputation and market value. This will help you understand if it’s a recognizable brand that can be fruitful in the long run. There will be enough data to provide information on Prover sales, records, websites, and brand features. A supplier and a customer are always reluctant to start a new business. All of these add to brand equity, and customers are more likely to be leaning towards your company.

Constant income and profit

New business has to go through several phases of customer building in order to generate profit. This can take months to years and require a lot of capital. You may need new equipment, inventory, materials, and people in the early stages to make a profit. It can get overwhelming to manage everything in a new business. On the contrary, an established company will already be out of this tough sail and generate enough profits. Also, with proper due diligence, you will understand that your company is performing well and generating consistent profits.

Access to customer relationships

An existing company will already have a chain of loyal customers. So you don’t have to work around different tactics and offers to generate an initial customer base. This established customer base saves you time in accessing the data of an extensive network. In addition, you have an existing base of suppliers and marketers who already understand your business. Your company has enough established relationships to keep it running smoothly.

In addition, the company will already have a good market presence and will benefit from it. This in turn will improve brand equity and have greater reach. You can use your energy to find new customers and ways to attract more.

More focus on growth and new ideas

Since your existing business investment is no longer in a startup phase, you have the freedom to get creative. You have a tried and tested field in the marketplace and existing customers for quick sales and profits. With trained staff and relationships, you’ll have more confidence in new ideas before you take one final leap. The experience and capital will help you expand more areas of business.

You may need to make minimal changes and improvements to equipment and personnel. However, there will be more opportunities for growth. The framework and protocol already in place will also take away the extra initial work that may arise in a new company. Hence, you can set priorities to focus on new ideas and make the business even better.

Plenty of cash

A new company requires resources, equipment and personnel at every stage of its work. This includes the early stages, which may not be profitable at all. An existing business has an established profit cycle and sufficient returns. Hence, you can choose the areas that need more funding. Your company will generate revenue and provide finances to get them back into the business. With this steady income, you won’t worry and feel the frustration of not having enough money to make more profit all the time.

Trained and experienced staff

Every business needs a specific set of skilled hands and skills to keep going. To start a new business, you need new employees trained according to your job requirements. This takes a lot of time and effort to get everything right. When you buy an existing business, you already have an experienced team that is aware of the business.

This saves time and the staff’s experience can even come in handy. It will help you move smoothly into the new business environment and have fewer management issues. In addition, you will find it easy to implement new ideas and development strategies.

Comparatively less work

While there are many dedicated companies like EmpireCrafter.com who can handle the incorporation process for you, it takes time, effort, planning, and having all the resources put in different locations. You may need to bring finance, marketing, and new things together, which is a lot of work. Hence, an existing business is a better idea as it means less work in relation to the early stages. With the trained staff and customers, you don’t have to work on existing areas of the company.

What to consider before buying an existing business

Before deciding to buy any particular company, you need to narrow down your choices. Look for a specific type of business that you are knowledgeable about and have experience of managing.

Also consider factors such as you and the skills of your team, company size, cost analysis, profits, and geographic location. You may also need to consider employee wages and taxes to keep the business going.

Your search for an ideal company should be thorough and meet all industry requirements. You may find a company for sale in a newspaper, online advertisements, or in business listing marketplaces like BuySellEmpire.com.

Ansh Gupta, CEO of BuySellEmpire, explains what to look for when buying an existing company.

First, do a thorough trademark search in the country of your jurisdiction to avoid trademark issues with competitors.

Review the company’s accounts, performance metrics, background, and reputation to make sure there are no licensing and legal issues. Check out all of the contracts to cover the legal history.

Ask the salespeople about future prospects, reasons for selling, and business continuity.

From a legal point of view, make sure that your contract includes the “Disclaimer and Indemnification” clause to protect yourself from previous actions by the seller. Finally, consider the insurance needs and the existing coverage of the business. Finally, make sure the asking price is relative to current market trends.

At BuySellEmpire, we always do careful due diligence to only list those companies that we believe will provide good returns to new buyers.

Final thoughts

Buying an established company is convincing from the start. Starting from scratch can give you more freedom, but it comes at a cost. However, an existing business is easier to manage and offers more returns. Before buying an existing business, consider all the factors and requirements. Various business aspects can take some time to evaluate before fully immersing yourself in them.