Todd Cameron grew up in a small town and state he loved and never planned to leave West Virginia. When the opportunity arose to expand not only his career but also his side appearance, Cameron found it difficult to say no.
“I’ve been with Pepsi for 14 years now,” said Cameron. “I’m currently a district manager for them and [practice] Music so I live a double life. “
Cameron was playing shows across West Virginia between 2010 and 2012 when his Pepsi HR manager came to a performance and encouraged him to branch out.
He said his manager put things into perspective he had never thought of before.
“He told me what you are passionate about is your music. To achieve a work-life balance, you need to be in a place where you can pursue your hobbies and the things that interest you and keep you excited, “recalled Cameron. “This is how you stay motivated, and that is also reflected in a normal career and work. If you feel stuck, you will somehow deteriorate on both ends. “
Cameron said he never thought of Nashville or left West Virginia, but with his manager’s encouragement, applied for a job in Nashville. Two weeks after speaking with his manager, he was offered a job he wanted and a month later he was in Nashville.
“It’s been a great career move for me at Pepsi, but I’ve also adjusted to following the music much better and getting into the environment I need to be in,” said Cameron.
Cameron has been in Nashville for nine years working with Pepsi and his music career. He said they got to the point where they played over 100 shows a year.
With the busy schedule Cameron kept, he was starting to feel burned out. Coronavirus gave him a much-needed break.
“It felt like I was losing a lot of creativity. It didn’t really give me that rush, that satisfaction on stage, ”Cameron said. “Well, when Corona still hit and canceled all shows. I’ve taken the time to step back and honestly focus on writing, producing, and bringing out music. “
Cameron said he never thought he would tour as much as he did before COVID-19.
“It really took me this year to write. I’ve been in the studio a lot and it’s kind of nice, ”said Cameron. “I’m grateful and grateful for the time to meet some friends and family and do normal things because when you’re touring as much as we are and having a normal job, you hardly have time to breathe. It’s nice for me and I think it has resulted in much better and some new songs that I’m looking forward to. “
One of the things Cameron loves most about performing is getting the crowd excited. He also loves to write and take notes on all of his songs.
“That has always been important to me. I feel like I’m believable and getting people behind you as an artist, ”said Cameron. “You have to be able to come from personal experience or be able to say, ‘Hey, that’s why I’m an artist. ‘There are a lot of artists who edit other people’s songs and that’s perfectly fine, but I think I was just getting started and said I would write every song I put out. “
If you check Cameron’s social media network, viewers will notice one thing: his pride in his West Virginia roots.
“I love West Virginia. It will always be my home. I call Nashville my temporary home. Every song you hear, the idea came from something that happened in West Virginia, ”said Cameron. “It’s not that I really wanted to keep it that way. It was just because everything I write about, everything I mainly experienced, and some of the most difficult lessons I have learned that turn into some of these songs had to do with West Virginia at one point or another. Be it a relationship, a moment, a memory, anything family related, friends, whatever. Some of the best years, days of my life. It’s just a big, small city. That’s the whole state, and that’s what I love about it. I always plan to do so in the future, ”said Cameron.
While Cameron never forgets the people who encourage him, he hopes he can encourage others to
especially those from West Virginia who often feel stuck.
“These are the people who believed in me to start with and these are the people I respect the most,” said Cameron. “And I hope it inspires other people. I don’t know if it’s a mentality; I just saw it. I’ve heard it many times, kids just feel stuck, and I know I did. At some point I felt just super blessed to be where I am now. Super grateful and just grateful for every fan and everything. I hope this inspires other people to chase their dreams too. “
Cameron says he doesn’t face the small town West Virginia stigma often, but always keeps a positive attitude when it comes up because he says every state has these small towns and big things come from them.
“If there’s an opportunity for something you want to pursue that seems unrealistic but you know other people have done it, just think they’re probably from a small town too, so go for it,” said Cameron.
Cameron received his bachelor’s degree from Concord University and his MBA from Marshall University. This not only prepared him for his career at Pepsi, but also for his music career.
“A lot of people don’t know, but being in the entertainment / music world, here specifically, is probably 30% actually being a creative artist and 70% being a business,” said Cameron. “So, for the LCOB, really getting my MBA and promoting that education in everything related to business.”
Cameron also said the group work from the MBA program helped him in both areas of life.
“The MBA was really a bit group-oriented, and that’s what I really liked about this program. That you really learn to work in groups because it teaches you to work with personalities, ”said Cameron. “Managing personalities is something I do more than managing people with Pepsi. It’s the same with band members. When given a set of goals, you are working with people from different backgrounds and different mentalities about things. As a manager you also have to be able to motivate. This applies to both the entertainment world and the Pepsi world. “
No matter where Pepsi or the music world takes him, Cameron says West Virginia will always be home, and he encourages everyone to listen to his music and read his stories from the music world.
“If people want to see the music, I’m on Instagram, Todd Cameron Music,” said Cameron. “I’m even on TikTok. I took TikTok as a joke and it’s the fastest social I’ve gotten. “
Brittany Hively can be contacted at [email protected]