What are Some of the Key Ways That SMEs Can Boost Their Marketing in 2024?
There are various things for small business owners to consider, but marketing has to be up there with the most important.
After all, if you can’t market your business properly, you’ll struggle to find customers. On top of that, you want to be attracting the right customers based on your ideal client profile.
There are countless ways to boost your marketing efforts in 2024, and it’s worth testing a few out to see what works best for your business.
Expand on the Simple Things
For small businesses to succeed, it’s wise to look to the most flourishing sectors for inspiration. The iGaming industry has marketed itself to audiences around the world successfully, and part of this has been in the expansion of popular games. For instance, there are now various offshoots of roulette. Some people choose to play Spin Till You Win Roulette, which involves a side bet that can trigger a bonus. Others opt for Lightning Roulette, which comes with random multipliers.
These iGaming sites began with simple offerings, and then expanded their libraries to attract a broader demographic. Another famous example of this strategy was Amazon, which started off as a simple online bookstore. Now, the tech behemoth sells almost everything, but this has happened from gradual diversification. Small businesses can replicate this strategy by first mastering one product or service, and then expanding into others.
User Generated Video Content
Businesses have often found that customer reviews and feedback act as great marketing tools. Indeed, it has been found that 79 percent of customers value reviews from other customers as highly as personal recommendations. Written reviews are great, but user generated video content is a much more effective tool in the modern age of marketing.
Since the rise of live streaming, video content has surged online and is now the primary form of engaging people. SMEs should try to encourage customers to create their own video content related to the product or service on offer, and then post it to their social media or the company’s website. One way to get them to do this is to offer incentives, such as discounts on future purchases or points that they can save up for freebies. This type of content has an authentic vibe and can help foster trust in other customers.
Integrate AI for Marketing Efficiency
Artificial intelligence is already making waves in the mainstream, and it will soon be an essential tool for marketing businesses. The beauty of this technology is that it can analyze vast amounts of data and automate tasks that previously took a long time.
Some of the best AI powered tools to help with marketing and customer acquisition include super responsive chatbots and predictive analytics. Personalized content recommendations are also becoming increasingly accessible.
There are clearly numerous ways that SMEs can boost their marketing efforts using modern technology. It’s wise to test out as many of these as possible to see what works best for your target audience. Your competition is most likely using some of these methods, so it’s important to get on board as soon as possible.
