Westfield London and Stratford City support online side hustles — Retail Technology Innovation Hub


Westfield London and Westfield Stratford City have announced a London’s Side Hustle Heroes initiative.

The shopping centres will host social media brands that originated as side hustles in 2020 in a bid to support small business as non-essential retail re-opens. 

Shop windows will showcase the likes of bespoke tie dye accessories, Instagram-able hand-dipped candles, and sustainable paint, with participating brands including Tingle, Three Sisters Farm and Ava May.

Harita Shah, Marketing Director UK and Creative, Media, Events, & Brand – Europe, Unibail-Rodamco-Westfield, comments: “Whilst the pandemic has been a tough time for many it has also simultaneously presented an opportunity for the nation to turn their hobbies and passions into their very own businesses launching online over the past 12 months.”

“With people craving physical experiences more so than ever before and 49% of consumers wanting to buy more locally sourced products, we’re bringing these online brands offline into a physical space for the first time.”

“We’re delighted to be able to hero and support these London entrepreneurs giving them direct exposure to the millions of shoppers who visit our centres each year”.

London’s Side Hustle Heroes will be in play across both centres until June, with a QR code available to scan on each store front, leading to company social channels and websites. 

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