Today every business needs an online marketing strategy, and social media is an integral part of that. But gaining Instagram followers organically is a difficult process, especially for new accounts just starting out today or businesses trying to expand their reach. IG rewards accounts that already have a lot of fans by placing their posts in more feeds, which ignites their growth even further.
But where does this leave anyone whose IG account is still small or new?
“Users looking to grow an account, especially for a business or personal brand, need to find new ways to initiate an influx of Insta followers so that organic growth can occur,” says Ronald A. Harris, CEO & Strategic Marketing Director of BuyTopLikes.com. “Then their content will be shown to more users, promoting an even bigger audience growth.”
One of the best ways to improve your online presence is to buy Instagram followers for $1. This can provide the boost you need to get your publications in front of more users, who will then have the opportunity to follow your account if they like it. As your audience expands, you’ll be able to reach more people with marketing messages about your company’s product or service.
Here are another 5 marketing strategies to enhance your revenues by gaining more Insta followers:
Check Out What Your Competitors Are Doing and Determine Where You Fit In
This doesn’t mean you should necessarily try to copy a competitor, but you can learn from them. Aside from considering what each individual competitor does right and wrong, look at the industry as a whole. Are there openings where your company could fill a niche? Sometimes an opportunity may present itself when you notice that no one in your industry is offering a particular product or service or that no one is offering it in the unique way you do.
Another thing to consider is the aesthetic on Instagram each competitor is going for. Do they all tend to use similar colors and stage items in similar ways, or is there a lot of variety? You’ll want to settle on a signature look for all the photos in your own Insta feed, so it’s essential to ensure it sets you apart from others in the space. You may want to choose a slightly deeper color scheme, take more closeups if competitors prefer wide shots, spend more time on outdoor or naturally lit shots, or come up with some other alternative.
Don’t Be Afraid To Have Fun or Step Outside Your Niche
The majority of your IG posts should entertain or educate your fans, with only about 20 percent being purely marketing. It’s great if you can educate or entertain in your field of expertise, but some people do well just choosing a random theme. Metal artist Colin Young, who has more than 10,000 Instagram followers, posts a pic of himself holding a pizza every Friday.
More ideas to become more engaging:
- try to introduce a weekly theme like Young or try something new each Friday until something catches on;
- think about what your target market likes, besides your product or service, for ideas;
- if you know that your followers are likely to enjoy a particular kind of music or movie, you could share trivia on Insta;
- another idea is to keep up with current viral videos or trends!
You won’t always find one that fits your brand personality, but sometimes you might. For example, many IG users started editing themselves into photos from the upcoming Barbie movie, complete with neon costumes and other 90s fashion. You may also be able to come up with a joke about your brand that fits the trend.
Borrow Someone Else’s Audience
Collaboration is the name of the game. Constantly keep looking for opportunities to work with other brands, whether it’s cosponsoring an event or posting videos using each other’s products. You want to look for brands in a complementary space so that they won’t be your competitors, but your target markets should have a lot of overlap. For example, if you have a salsa company, you can team up with a tortilla chip maker. If you do makeup tutorials, you might do an IG guest video on a hair influencer’s feed (and vice versa).
How to get started? Follow these tips:
- Make a list of Insta accounts similar in size or slightly larger than yours that appeal to your target market. Brands whose products or services can be used in conjunction with yours should go to the top of the list.
- Avoid going after industry leaders, as it’s unlikely your Instagram audience sizes are similar enough to make a collaboration worth their time.
- Follow the IG accounts you chose, and like and comment on some of their posts.
- Contact the accounts by DM, letting them know you love their feed. Mention something specific you like, such as their updo tutorial.
- Suggest an idea you have that would appeal to their Insta audience, such as a feature on hair and makeup for prom.
- Offer to help with the portion of this idea that falls within your industry expertise.
- Let them know you’d be happy to share the video with your followers and tag them.
- Suggest they also do a guest spot on your feed.
Once you’ve used these tips to figure out how to gain some Instagram followers, you can save yourself time and improve efficiency by automating the process using schedulers and other tools. These allow you to continue your marketing strategies with less hassle, so they will run even when you’re busy with other tasks.
Make Your Bio A Marketing Machine
Many business owners fail to use their business’ IG bio to its full potential, and this can mean missed opportunities. Here are about ways to make the most of your bio:
- Use link landing pages. Insta only allows one link per bio, but sometimes you may want multiple posts referencing different links, and you don’t want to change your bio every time. To solve this problem, many professionals now use a “link landing page.” This is one link that leads to a page with many more links, labeled with specific offers or products – “Half off swimwear sale,” “New camping gear,” “10 ways to use lemons in cooking,” etc. These landing pages allow you to promote multiple pages or topics without changing your bio.
- Your Insta bio should state clearly and simply what your company does. If you have a pithy slogan or motto, put it here. If not, briefly sum up your mission statement. “Perfecting the craft of brewing craft beer,” “Helping businesses with tax preparation,” “Baking cupcakes for your special occasions,” etc.
Use a good-quality photo for your Instagram profile. Using people in it is a great idea – let the viewer know people are happy to shop in your store or work for your business.
Keep Surprising Your Audience
You never want to let your content get stale or predictable. Once you have new fans, keeping them engaged is essential because this is another key metric IG’s algorithms look at when determining how much to show your posts. Use Insta’s Insights to see what publications were most popular each week. Instead of just doing more of the same kind of content, think about new ways to repurpose or put a different spin on it. For example, if people like videos of your bodega cat the best (cats are famous) think about new ways to utilize the cat. It doesn’t always have to be shown in your bodega. Sometimes you might dress the cat up in a superhero costume or show it doing tricks in the parking lot.
You can also mine your most popular content for cross-promotional ideas. Maybe your most popular picture could inspire a blog post, a TikTok video, or even a podcast. You can mention or link back to the original photo or your feed to drive more traffic to your profile.