Published Monday, Dec. 27, 2021, 5:22 pm
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Many fitness enthusiasts and professionals use Instagram to share their workouts, recipes, and motivational messages. If you’re looking to build a following and grow your wellness business online, Instagram is a powerful tool that you shouldn’t ignore. This article will outline some tips for marketing your fitness business on Instagram.
Create a strong bio for your Instagram page
Your bio should be filled with relevant hashtags and links to your website. Don’t forget to use a high-quality photo representing what your company is all about—pick something eye-catching! You can also add an email address in the “Contact” field, which will allow you to receive messages from potential customers or other professionals in the fitness industry. In addition, fill out your profile information, including details on how long you’ve been in business and what makes you unique.
Post pictures and videos that showcase your products and services, but don’t forget to humanize yourself
It’s important to use Instagram in a way that will draw in your target audience. Posting pictures of your products is excellent, but don’t forget to post about yourself occasionally! Give people the chance to get to know you—share some behind-the-scenes moments or tips on getting through tough workouts.
You should also try using Instagram video features, which allow you to record short clips from your phone. Experiment with different types of videos such as product demonstrations, challenging workouts for clients at your business, or invitations for online chats. Every once in a while, it’s good to humor your fitness business’s audience by posting some funny quotes to entertain them.
Use hashtags to reach a wider audience
Hashtags are a great way to reach a broader audience on Instagram. When you use hashtags, your picture or video will appear in the search results for that hashtag. Be sure to use relevant hashtags related to your business and target audience. For example, you can also use popular fitness hashtags such as “#fitness” and “#workout” to increase potential customers’ chances of seeing.
Some popular ones include:
#fitness #workout #fitfam #gymrat #fitspo #fitspiration #healthyliving #healthyfoods #cleaneats
You can also see the top hashtags used by other fitness businesses and copy their strategy.
Link your Instagram account to other social media pages
Include a link back to your website or other social media pages in your Instagram account’s “About” section. People can easily find you on different platforms and share your content if they like it. To save yourself time, use an automated scheduling tool that will allow you to post content across all of your different accounts at once!
Use analytics tools to track your stats
You should also utilize Instagram analytics tools to track how many impressions and engagements each post gets.
Linkedin is one of the largest professional networking sites on the web today. It is commonly used by consultants, business owners, and entrepreneurs to create an online profile and connect with other professionals in their industry.
If you’re a fitness professional, you should be using LinkedIn. This article will outline some tips for marketing your fitness business on LinkedIn.
Create a strong profile for your LinkedIn page
Your profile should be filled with relevant information, including your experience in the fitness industry, what sets you apart from the competition, and contact info so potential clients can get in touch with you. In addition, make sure to upload a high-quality photo of yourself that represents what your business is all about.
Post updates that promote your business and share valuable content
Like Facebook and Instagram, companies and individuals can upload updates that other users will see in their newsfeeds. However, LinkedIn content tends to be more professional than other social media sites, so focus on sharing informative blog posts and articles that your existing and potential clients find interesting or valuable. You can also post links to your business website or other social media pages to draw attention away from LinkedIn.
Target your updates using advanced search tool services
You should also utilize LinkedIn’s advanced search tools such as the “Companies” function, which allows you to add all relevant companies in a particular industry that may need your service or product. When you add a company, LinkedIn will automatically send them an update when they have been added so you can build relationships with potential leads in your industry.
Attend local fitness networking events and business mixers
Events are another great way to connect with other professionals that work in or around the fitness industry. You can also attend local networking events where professionals from all sorts of businesses come together in large groups. Getting out in the community and networking is one of the best ways to expand your business!
Post more pictures on your company page
Adding more photos to your company page is a great way to increase engagement. This could be photos of yourself interacting with current customers, new equipment at your gym, upcoming fitness events, or anything relevant to your business.
Make sure your LinkedIn company page is up-to-date
Your company page should be kept up-to-date with the latest news, products, and services that you offer. This way, potential clients can get a snapshot of your business and what you have to offer.
Many other social media sites can help market your fitness business, but the ones listed above are a great place to start. Next, try out different strategies and see which ones work best for you! Finally, stay motivated and keep pushing yourself to reach new heights in your business.
If you’re utilizing any social media sites not listed here (Snapchat, Tumblr, Tinder, etc.), you should also delve into that depending on your target audience.