The Pitch: Advertising and marketing news for 10.25.22


Alice Blue worked on new images for a campaign for Richmond Ballet.

Alice Blue shot and retouched new images for a campaign for Richmond Ballet. Called “Elements of Dance,” the campaign is by Karnes Koffey Design and features photos by Eric Lusher.

Evergib’s brand launch campaign for VPM’s “News Focal Point” show was recognized in the “integrated media campaign” category in the National Educational Telecommunications Association’s Public Media Awards. The campaign launched earlier this year and included print, digital and video assets.

Andre Johnson

Markella Mitcheison

Red Orange Studio hired Andre Johnson as creative director and Markella Mitcheison as an account manager. Johnson was an art director at West Cary Group and previously worked at Red Orange as a designer. Mitcheison was previously at Primm Advertising and Pilot Media in Hampton Roads.

Addison Clark completed a rebrand for client First National Bank Small Business Finance. The rebrand was recently rolled out at the company’s annual sales meeting and includes a new website, print materials, and email and social media campaigns.

Overcoast Music + Sound contributed audio for spots for men’s grooming brand Axe, MSNBC’s “The Turning Point” and UPS.

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