The photographer’s marketing strategy to get attention in 2021


Working as a photographer has never been more difficult thanks to the impact of the pandemic. Use this tactic to stand out, build relationships, and attract dream customers.

The coronavirus has caused so many direct and indirect problems in our industry: budgets have been cut, opportunities have diminished, and companies have gone bankrupt left, right and center. This creative sector has always been very competitive and this will only get worse in the future. Because of this, it is important to stand out from prospects and customers if you are to survive. This week, The Futur’s Chris Do is back to explore this very subject in his latest video.

The video begins with a statement that many photographers probably don’t want to hear. Do says your social media shouldn’t be your portfolio, and I have to agree with him. Trying to use the platform in this way can really limit the content you post. It also directly affects the type of attention you will receive and the potential work that you may be offered. I think we’ve all seen social media profiles that may do an amazing job, but they feel a little sterile and have no personality. Talk about giving your audience a reason to worry and a reason to share, which I think is a great mantra for photographers to live by.

Do goes on to talk about how creative people can differentiate themselves by choosing the platform that best fits their job, creating value, and working with people to build long-term, meaningful relationships. It probably won’t be a surprise to hear that all of these things are long term engagement and consistency is key. While many of us have more time to spare, now is the time to get the ball rolling so we can run to the ground once the pandemic fog clears. One thing that I really liked about the video is Do’s approach to freelance work and how we can use it to use better things in the future or just to make us feel good. The latter is something that is often overlooked and is vital to creativity and productivity. If you need a motivational cheer up talk, this video is worth a look. It’s a great reminder of what’s important and what’s not when it comes to being creative. Have conversations about “getting out of the results game for a while,” which I think many of us should be doing on social media.

Main picture by Andrea Piacquadio, used under Creative Commons.