Trying to come up with fun and creative marketing ideas – ideas that are bigger and better than any previous one – is hard work!
Worse, it doesn’t guarantee results.
In reality, beautiful, shiny marketing campaigns are only worthwhile if they promise a return on your investment. So we’ve rounded up the key ingredients that our experience has shown to deliver the best of both worlds.
Put your audience first, not your business prospects. You have to sign the idea, but it is not aimed at you. It is aimed at your customers. So, understand your audience and what they really want before you start brainstorming.
Use your existing social media audience and increase your reach with a fee.
Incorporate UGC into your campaign – it naturally increases your organic reach and positions you in front of a very targeted audience without you having to lift a finger.
Seasonality sells! That doesn’t mean you should send a Halloween email with the subject “No tricks, just treats!” However, this means you can find a catch that appeals to your target market. Try to think outside the box so that you don’t get lost in the noise.
Retarget in quieter times with strong and convincing creatives. Use successful marketing creative from the past to generate new sales.
Influencer marketing (done right) can play a crucial role in increasing sales not just for the campaign period. Consider long-term brand ambassadors who really love your brand and want to be committed to your business.
Check out this longer article for ideas on how to develop an effective creative retail business marketing strategy.
Susie Hood is the Creative Content Manager at Hitsearch.