Sports enthusiast who ‘got fat’ during lockdown launches new business to get nation up and active


A sports enthusiast who admits he “got fat” during lockdown has launched his own business to encourage more people to get up and active.

Self-employed utilities salesman Lee Hannigan has set up All About Sport to promote and champion every range of sport.

The father-of-two says the business has three specific aims – to promote and organise local sporting events and challenges, profile celebrities and sports stars from a wide range of disciplines and host prize giveaways to give people the chance to own sports merchandise for a fraction of the cost.

Lee said: “I got quite fat during lockdown, I got lazy, I didn’t exercise and just got into some really bad habits.

“I wanted to do something about it so I started to look online to see what sports challenges there was out there and that’s where the idea for All About Sport was born.

“I’ve always wants a career in sport because I absolutely love it, but I have heart disease so I don’t play as much as I used to. So I decided to forge my own career by setting up a business.”

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The 41-year-old, who lives in Stoke-on-Trent, added: “I’ve been self-employed for three years now. It was going great but then lockdown killed it, so in November, I decided to put together some new business ideas.

“I’ve wanted to start my own business since I was a kid and I think it was fear that put me off, but lockdown helped with that and I decided to just go for it.”

Within weeks of launching the business Lee has already partnered with the British Heart Foundation, Movember, Alice Charity and local clubs to promote their upcoming sporting events.

He has also published interviews with Stoke City legend Lou Macari and MMA champion Ross Pointon.

Now Lee wants to forge relationships with even more sporting stars and local clubs to help promote sport and grow his brand.

Lee Hannigan set up All About Sport after putting weight on during lockdown

He said: “I started this business with money from my credit card, so it’s very much a passion project, but it’s what I want to do and I’m working hard to grow it.

“At the minute, we are just seeing what works and what doesn’t but I have lots of ideas, for example, we want to start putting our own events on next year and I want to start a podcast.”

Over the next 12 months, Lee – who is still working in utility sales – has plans to grow the business and create new jobs.

He added: “I’ve got experience in running businesses, just never my own. So it’s been a learning curve but I have loved the process of creating something that is my own.

“At the moment I am working from home but I’d love to get an office at some point.

“In the next two years I hope to be in a position where I have a full team to give me more time to go out into the community, interview sports stars, promote local clubs and just encourage people to get active.”

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