Southfield woman launches black clothing line ‘Dope Too’

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Sharise Crumley and her friends have a rule: everyone puts their phones in the center of the table and whoever grabs hers has to pay for dinner or a drink.

“It’s just a way for us to make sure we’re not talking on the phone, living in the moment and enjoying each other,” said Crumley, 34, of Southfield.

“I wanted to show people that it’s still cool to live life offline. At some point we all have to sign out and still be happy with the person we see. ”

That is the philosophy behind their new clothing line “Dope Too”, which was launched on Friday and started with a hoodie that reads “Dope in Real Life”.

From setting fitness goals to working on self-love, “dope” can mean something for everyone, “Crumley said.

Two years ago, Crumley started a travel and experience planning company, Postcards from Everywhere, but when the pandemic broke out and travel stopped, so did sales.

To celebrate the idea of ​​living your best life, even without traveling, Crumley launched the sweatshirt under her postcards from Everywhere to get her message across, enjoy life offline.

The clothing line company launched last December, but COVID-19 messed up the plan.

“There has been some delay because of the pandemic at many suppliers,” Crumley said.

The product was finally ready to go in late January, but Crumley held back until February. Crumley’s way of “writing my own story” was starting her business during Black History Month.

“It’s just something I can always look back on and know that I started this during Black History Month, especially in a year when so much has happened in our country,” Crumley said.

“I wanted to find out what I can do that is still in line with the brand, but not necessarily with travel. So I did a kind of pivot, ”said Crumley.

To balance the social media needs for her business and the time it takes to live around her, Crumley creates stacks of content and publishes them on a schedule. Rather than replying to text messages and emails, Crumley takes the time to limit her online presence.

Crumley continues her job as Senior Project Manager for Global Team Blue while also running her clothing business.

“It’s busy, but I’m always the person who’d rather be busy than bored,” said Crumley.

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She hopes to be able to take on Dope Too all day one day. She currently runs her business from her apartment. From packaging to shipping to sales and even on-site deliveries, Crumley’s business is a one-woman business – but not without help.

“My friends have been incredibly supportive,” said Crumley.

The first day of Dope Too brought Crumley’s cheer team together, from sharing their social media posts as the launch day to buying their own hoodies at Crumley.

And Crumley has bigger plans for Dope Too coming soon.

“There are plans to bring out more colors of the hoodie, t-shirts and masks later in the spring,” said Crumley.

She hopes to turn her company into a full-time presence.

“At first I saw it as a side show, but the closer I got to the launch date, the more excited I got and saw how much this could grow,” said Crumley.

Dope IRL sweatshirts can be purchased here for $ 50 each.

“I hope the Dope in Real Life hoodie will become a movement to celebrate the people who still do dope things in real life,” said Crumley.

Contact Minnah Arshad at MArshad@freepress.com and follow her on Twitter @minnaharshad.

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