ROOST is looking for Champlain marketing brand | Local news


CROWN POINT – A new online study aims to help the Regional Office for Sustainable Tourism develop a marketing brand for the Lake Champlain area of ​​Essex County.

ROOST aims to better understand what makes people live, work and play in the area, said Suzanne Maye, Marketing Manager for the Lake Champlain area.

“We know the Lake Champlain region is an exceptional place,” she said in a press release. “We are excited to work with our partners across the region to develop a unified message that will guide us in positioning the Lake Champlain region to attract new travelers and potential future residents.”


The study asks questions about the quality of activities such as hiking, fishing, history visits, and eating out.

The results of the survey will be used by ROOST and a committee of business and community members from the Lake Champlain area to refine the travel destination marketing message and create a new branding statement.

A brand statement is a brief summary of what makes a region unique and special as a place to live, do business and visit. The new brand will be used to set the message and tone for marketing efforts on websites, social media and other advertisements.


ROOST recently held a Zoom meeting with 25 local executives, business owners and journalists to talk about branding efforts for the Lake Champlain area.

Residents and visitors to the Lake Champlain Region can take the short survey, which can be found at

The ROOST survey respondents will also take part in a raffle with a chance to win a $ 50 Visa gift card.

The Regional Sustainable Tourism Office is the marketing and management organization for travel destinations in Hamilton and Essex counties, and Tupper Lake and Saranac Lake communities. It has offices in Lake Placid and Crown Point.

The Lake Champlain region in Essex County consists of the towns of Chesterfield-Keeseville, Willsboro, Essex, Lewis, Elizabethtown, Westport, Moriah-Port Henry, Crown Point and Ticonderoga.

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