Having the Audacity to Show Up for Your Business in 2022
Do you want to start, or expand your existing business in 2022? Then, the best you can do is create more content consistently on the Internet. Your focus should be on this one thing. No matter what excuses you may come up with, be it how much you believe in it, you don’t want an online presence, or you tried posting several things on social media, and you haven’t received a large following. Let’s take a look at why this is a crucial topic in today’s business environment.
If you are reading this article, and have been coping with the pandemic while maintaining your business, and you are still managing, you should pat yourself on the back. Chances are, you have taken into consideration the things you need to change about your life and business, and started implementing them. In the last two years, we were all forced to think of alternative options. At the end of the day, life is all about coping with challenges and learning our lessons.
If you realize that most successful businesses have a strong online presence, you could understand how to improve your activities. Unless you jump right into creating heaps of written articles, pictures and videos online, you cannot compete with those who will, and you will miss out on your market share. In 2022, what has been working so far, doesn’t work for the majority of people anymore. Even if you had been highly successful earlier, our times are changing!
The Right Business Approach in 2022
If you dominated your field earlier, and think it is enough to also dominate 2022, think again! Maybe you want to explore a different avenue since you lost ambition. It can easily happen in this era of big, sudden changes. It is completely okay to feel you need a rebirth in business and to start something new. Perhaps, there’s no more room for growth in your previous activity. Best to be honest. Evaluate where you are and what you could be more passionate about!
The question is, are you willing to put in enough time and energy to make content that others find intriguing? When you keep posting hundreds of contents, it will become obvious if you are good at it or not. This also includes looking after your followers well, interacting with them, and serving them in ways that are rather meant to support them through useful information than willing to show off your talents. Your clients care about how you can help them improve their life.
At this stage, we need to remember a somewhat misunderstood trait in business: kindness. If you are not only kind but empathetic and compassionate, you truly possess some superpowers needed in business, even if many people would disagree. Often we can have a business mentality that if we are too kind in business, people will take advantage of us. Although you need to earn a living from your business, you know you are doing it right, if it feels good.
Kindness versus Manipulation
You, then, would perhaps even do it for free, if we didn’t live in such a materialistic world. Because kindness comes down to giving without expectation. Controversially, we can often see kindness as a form of manipulation in business today. We are doing things because we may think it is going to lead to something that could benefit us. We live in such a world of mentality, but don’t mistake that for kindness!
Changing Careers after Doing the Homework
Our brain is wired for comfort and safety, so we can come up with excuses to do the work in spite of the available information. One of the big changes taking place right now in the world of cryptocurrency, is affecting us already. It is affecting our businesses soon. If you put in the work and study blockchain technology for at least 15-20 hours per week, it could give you ideas to change your current career. We must train our muscles for change, the only constant thing.
If you haven’t yet started building your brand on the Internet, now is the time! You don’t need to be an expert or overdo your online presence, just be authentic to yourself. All you need to do is create content on who you are, and how you can serve people who might need it. If you don’t want to appear on videos, that’s okay, you can still make audio materials, like podcasts. Alternatively, you could write content on LinkedIn, Facebook, or Instagram.
If socializing and bringing people together is your talent, you should create a Facebook group and organize interesting events online and in person. This is probably the greatest thing you could do today locally, by combining it with business ideas. Recognizing and creating your specialized business is where you need to start, and building your tribe as well as serving your clientele through empathy are all pivotal factors to your future success.
Riding the Current Waves of Consumerism
You could be only one post away to make your dream career happen on any social media platform that you feel closest to you! For instance, you could be surprised after seeing and hearing about all those TikTok dance videos, that its major audience isn’t only teenagers anymore, but about the same amount of adults visit the social networking site today. This is an excellent example of saying no to the impossible and making it happen. Because it is doable.
We have never experienced the massive opportunities of our current era, but for you to capitalize on it, you need to do your homework!! Try not falling into the trap of convincing yourself that social media cannot earn you a living without putting in at least a 15-20-hour week’s work, and waiting patiently until it brings your desired results. You could double the amount of time you work on building your business, and see its effects!
Others posting several things for you should not be taken into account! We are so dismissive in our modern world of things we haven’t even observed yet! We tend to have false beliefs stamped on things (and sometimes people) we barely know. We have to stop this attitude if we want change to happen. By being truly curious, letting go of your prejudice, and reaching out to see what drives people to make decisions, feel and act the way they do, we can create change!!
Sometimes it is easier to put in an extra amount of work than trying to figure out all the upcoming technologies. But by putting in those long hours, we can eventually cope with those difficulties. But if we don’t catch up with the innovations of the world, we are going to be left behind because the world doesn’t care about us. It is on us to do the work.
Even more so because people are increasingly making their decision based on the Internet, social media, and tech inventions. And if you are not participating in the online game, you have zero business presence in 2022!