Large organisations pay millions in advertising in an attempt to retain an emotional connection with the people that use their services. Not so the Prince’s Trust, the charity set up by King Charles III when he was Prince of Wales in the 1970s using his £7,400 severance pay from the Navy.
Freya Rose was in her twenties when she received support from the trust and 14 years later her eyes still fill with tears as she describes its impact. It helped her to start a shoe and jewellery business and without it her life could have gone in a very different direction, she said.
Having left home aged 15 she struck up a relationship with a heroin addict and after moving “ten times in a