Mom turns those with a sweet tooth into business success during a pandemic


Amy Speckman of Murton founded Sweetie Treats to provide services that make a wedding, birthday party or christening extra special.

As business started and the pandemic gatherings ended, the 28-year-old focused on sweetie boxes, which come in three sizes and are popular as gifts.

Amy, who is married to Sean and is the mother of Amelia, six and Marnie, three, said, “Obviously people can’t have proper parties because of the circumstances, so the sweetie boxes are a nice little touch to celebrate birthdays to celebrate. Anniversaries and other special celebrations.

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“/>Amy Speckman from Sweetie Treats with Hina Joshi from EDBS.

“They’re fun and who doesn’t love a box of candy and chocolates?”

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Her company also offers chair covers and sashes, mailbox rentals, balloons, buffets and other details. The company was founded with the help of East Durham Business Service (EDBS).

Amy said, “I was unemployed after having my youngest daughter and I started thinking about starting my own business.

“/> As part of Amy Speckman’s new company, Sweet Boxes are offered.

“I came to Hina Joshi, who wrote a business plan with me.

“It was great and made me believe that I can achieve my ideas even though I am in a national lockdown.

“I really enjoyed party planning and I knew I can do things that will help bring those party elements to special occasions, even when parties were not possible due to the restrictions of the coronavirus.

“My husband is helping me get the word out and he’s going to take some pictures for me too, and Hina continues to support me as I work to build the business.

“I would recommend self-employment to anyone with a business idea.

“I turned unemployment into an opportunity and didn’t change anything.”

Hina added, “It’s fantastic to see people like Amy come to us with an idea and, with our help, turn that idea into a viable business opportunity.

“She managed to get her business started, Sweetie Treats, in the toughest economic conditions we have ever encountered. She is really doing well and I will continue to help her as best I can.”

The support offered by EDBS is provided through the Enterprise Support in the North East program through the European Regional Development Fund.

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