MarketInk: Jack in the Box Appoints New Chief Marketing Officer


Ryan Ostrom

San Diego-based fast food chain Jack in the Box has named Ryan Ostrom as Executive VP and Chief Marketing Officer.

Ostrom, with more than 15 years of marketing and branding experience, was previously Chief Brand Officer for General Nutrition Centers. A statement from Jack in the Box said that by modernizing marketing, e-commerce, innovation and product development, Ostrom helped drive GNC’s transformation from a traditional retailer to a global digital brand.

Before joining Jack in the Box, Ostrom was in roles on Yum! Brands, Kenmore, Craftsman & DieHard at Sears Holding Corp. and Reebok. At Yum !, the company said Ostrom helped KFC improve its e-commerce customer experience through new delivery, curb, and loyalty solutions (Yum! Operates the brands KFC, Pizza Hut, Taco Bell, The Habit Burger Grill, and WingStreet worldwide).

“We are very excited to have Ryan join the team,” said Darin Harris, CEO of Jack in the Box. “His experience and leadership skills have a proven track record of transforming brands through unique campaigns. At the same time, they are using digital platforms to modernize how consumers interact with brands. It will be an integral part of how the future will evolve as Jack in the Box builds lasting relationships with our consumers. “

The appointment of Ostrom is part of a broader realignment of the company’s executive suite that included Tim Mullany, who was appointed chief financial officer of the chain in December, Darin Harris, who took up his position as CEO last June, and the reassignment owned by Andrienne Ingoldt.

Ostrom succeeds Ingoldt, who previously served as Senior VP, Chief Brand and Experience Officer. Ingoldt will take on a new role as Senior VP, Chief Customer and Strategy Officer. Your role will focus on strategic planning oversight, restaurant concept development, project management, company performance management, and internal and external communications.

Jack in the Box performed well even during the pandemic. For the quarter ended September 27, the chain saw sales jump 12.2% in the same store, its best performance since 1994. In November, the company reported that a two-year dispute with franchisees had been resolved, although terms were not disclosed were. The settlement was reached with the National Jack in the Boxing Franchise Association, who represents approximately 85 percent of the roughly 2,000 franchise Jack in the boxing restaurants.

Jack in the Box Restaurants, one of the largest hamburger chains in the country, operates more than 2,200 restaurants in 21 states. The company was founded in 1951 by Robert Oscar Peterson.

Action on the ice in February. Photo credit:

Fox 5 San Diego will televise Gulls Hockey in March

KSWB-TV Fox 5 San Diego has scheduled live broadcasts of several regular season hockey games of the San Diego Gulls against opponents of the American Hockey League over the next few weeks. The schedule includes: 7:30 pm, Saturday, March 6th, against San Jose; Saturday, March 13, 5 p.m. vs. Tucson; Saturday, March 20, 5 p.m. versus Tucson; 5 p.m. and Sunday April 25 against Henderson. Playoff games could also be broadcast.

The TV speakers will be Andy Zilch and BJ MacPherson, who played for the Gulls from 1996 to 2001 when the team played in the West Coast Hockey League and won four Taylor Cups. This is Zilch’s third season as a play-by-play announcer and MacPherson’s sixth season as a color analyst.

Troy Hirsch, sports director of Fox 5 in San Diego, will return to host every show for the fourth year in a row. He will also host the Fox 5 Sports Final before and immediately after each broadcast.

Fox 5 will also air its second season of “Gulls All-Access,” hosted by Zilch. The 30-minute show takes the fans behind the scenes and offers interviews with players and coaches, exclusive content and game highlights.

The Seagulls play home games this season at Five Point Arena in Great Ice Park in Irvine and not at Pechanga Arena in San Diego.

“We are excited to continue our partnership with the San Diego Gulls to bring the excitement of professional hockey back to viewers and users across the San Diego area,” said Scott Heath, President and General Manager of Fox 5.

Fox 5 aired six Gulls games in the regular season during the pandemic-shortened 2019-2020 season and 11 Gulls games (including playoffs) during the 2018-2019 AHL season. KSWB broadcast its first Gulls game on February 12, 2017. It was the first televised game of a game since the game began in San Diego in 2015 and the first AHL Pacific Division club to televise a game.

Clearpoint Agency PR for Angel Conference

Clearpoint Agency, a public relations firm based in Encinitas, has been selected to provide public relations services for the San Diego Angel Conference, which is scheduled to take place online on Saturday, March 20th, from 10am to 12.30pm.

Bonnie Shaw

Bonnie Shaw, president of Clearpoint, said her firm worked with the planning committee to develop messaging, media and content strategies for three stakeholder groups including angel investors, entrepreneurs and community leaders.

“The SDAC program feeds the innovative economy like no other we’ve seen,” Shaw said. “This is what Clearpoint Agency is all about – raising awareness of organizations and companies that have novel ideas and a strong vision to support robust growth.”

The one-day conference will include educational courses for start-ups and angel investors, as well as a pitch competition for funding. Entry costs range from $ 39 to $ 69. Information on events can be found at

Gun Owners Radio Hosting Promotional Events

Gun Owners Radio, a weekly, two-hour Sunday afternoon radio show that airs from 4 p.m. to 6 p.m. on KCBQ 1170-AM The Answer, is hosting four promotional events during the third week of March.

Events open to the public include: “21 Lessons in Self-Protection,” a Zoom webinar from 7pm to 9pm Tuesday, March 16; and a meet and greet mixer with John Correia of Active Self Protection, a firearms training company, on Friday, March 19, 5:00 p.m. to 8:00 p.m. at Academi Southwest, 7685 Siempre Viva Road, San Diego. The cost to attend both events is $ 15 per person.

Two other events include live firearms training courses for gun owners at Academi Southwest, including a four-hour course on Thursday, March 18, and a two-day course on Saturday and Sunday, March 20 and 21. More information is available at

Guns Owners Radio launched in 2016 and recently surpassed its 250th locally produced show. The show, co-moderated by Dave Stahl, contains information on gun accessories, gun safety, shooting sports, gun rights and hunting. Other co-hosts are Michael Schwartz and Joe Drammissi, both members of the San Diego County Gun Owners, a political action committee that promotes Second Amendment rights.

Rick Griffin is a San Diego-based public relations and marketing consultant. His MarketInk column appears weekly on Mondays in the Times of San Diego.

Show annotations