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There are many things every successful business owner needs to know, and top of the list is mastery of Google Analytics (GA). Google Analytics is the most widely used analytics tool on the market. Why? Quite simply, GA gives you the free tools you need to analyze all of your data in one place and use those insights to grow your business.
With Google Analytics, you can turn data into an improved strategy for your marketing and advertising campaigns, resulting in huge sales growth. When you understand your customer, you have the ultimate advantage. But GA isn’t too easy to use for beginners – there is so much information available that it can be overwhelming. Get a basic understanding, then go much deeper with the help of a comprehensive online training program.