KCVB seeks applicants for Marketing Co-Op Program | News, Sports, Jobs


CALUMET — The Keweenaw Convention & Visitors Bureau (KCVB) is now seeking applicants for its Keweenaw Marketing Co-Op program. The program provides financial assistance to businesses, local governments, and non-profit organizations to implement marketing efforts that promote area events and attractions in Houghton and Keweenaw Counties, and/or improve the visitor experience to the Keweenaw Peninsula. Any business, municipal, county, or tribal government or non-profit organization in Houghton or Keweenaw Counties is eligible to apply.

“Last year, we were able to support several community favorite events, improve trail signage, update area websites and more,” shared Brad Barnett, executive director of the KCVB. “This year, we’ve doubled our funding budget and we’re looking forward to working with community partners to expand the program.”

Examples of eligible projects include, but are not limited to:

— New websites or website updates promoting area attractions

— New wayfinding signage or improvements to existing signage

— Event sponsorships

— Printed information materials (e.g. brochures, trail maps, guides, etc.)

— Professional photography or videography promoting area attractions

— Advertising campaigns promoting area attractions

— Placemaking projects that improve the visitor experience when visiting the Keweenaw

The KCVB will make awards of up to $5,000. Applicants are required to meet a minimum 50% project cost-share in the form of cash or in-kind match to enhance the investment’s impact. Interested parties must submit applications online by Dec. 20.

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