Maynard, Mass., February 1, 2021 / PRNewswire / – Kaon Interactive, the leading provider of interactive marketing and sales applications for global B2B brands, announced today Dana Drissel has been appointed Chief Marketing Officer effective immediately.
As CMO, she will have global responsibility for overseeing all of the company’s strategic marketing initiatives, including product marketing, account-based marketing programs, customer success, brand awareness, public relations and lead generation.
Dana has been with the company for over fifteen years. During that time, she built Kaon’s branding and messaging strategy and worked closely with the sales team to make a significant and direct contribution to the growth of the business. During her tenure, she has expanded the marketing team, expanding its reach and effectiveness exponentially. As CMO, she will lead the company’s strategic marketing efforts as Kaon continues to mature in both size and industry impact.
“Over the years Dana has made tremendous contributions to Kaon Interactive and the success of our customers,” he said Gavin Finn, President and CEO. “She helped establish Kaon as the world’s leading digital loyalty platform for global corporate sales and marketing teams. We all benefit from the breadth of her marketing expertise, her digital-first perspective, and the pace of change when she’s one The entire Kaon team is thrilled that she is leading the company’s marketing strategy and execution for our accelerated growth. “
Prior to joining Kaon, Dana held prominent positions at marketing agencies and global companies including: Exact Software, Centerstone Software (a Trimble company) and Harpell. She is visiting professor for marketing at Boston College and has a Master of Science degree in Consumer Economics from University of Vermont.
About Kaon Interactive
Kaon Interactive is a B2B software company. Kaon’s interactive sales and marketing applications simplify complex product and solution stories in a visually appealing way – anywhere, anytime. The company’s 3D interactive sales and marketing applications turn passive product and solution marketing content into interactive visual storytelling experiences to increase customer loyalty, reduce marketing costs and accelerate the sales cycle. In both virtual and personal locations, more than 5,000 interactive kaon applications are deployed worldwide by leading global B2B companies in industries such as life sciences, advanced manufacturing, and information technology. More information about Kaon can be found at www.kaon.com.
SOURCE Kaon Interactive