It’s been 14 years since the Boston marketing campaign caused panic

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It’s been 14 years since highways, bridges, and some transit stations in the Boston area were closed due to a fear of terror that turned out to be nothing more than a guerrilla marketing campaign. The January 31, 2007 panic was caused by two artists who were near three dozen illuminated characters of a cartoon character called “Mooninite” making an obscene gesture in and around town. The characters were promotions for the movie “Aqua Teen Hunger Force”. But they sparked a massive law enforcement response. Some thought it was an overreaction and Boston was largely ridiculed. The devices were placed in nine other cities and hardly registered. The men who placed the devices were originally accused of placing a joke device but eventually agreed to do community service and apologize publicly. Check out this video from 2020:

It’s been 14 years since highways, bridges, and some transit stations in the Boston area were closed due to a fear of terror that turned out to be nothing more than a guerrilla marketing campaign.

The January 31, 2007 panic was caused by two artists who placed about three dozen illuminated characters of a cartoon character called “Mooninite” making an obscene gesture in and around town.

The characters were advertising the film “Aqua Teen Hunger Force”. But they sparked a massive law enforcement response.

Some thought it was an overreaction, and Boston has been widely ridiculed. The devices were installed in nine other cities and hardly ever registered.

The men who placed the devices were originally accused of placing a joke device but eventually agreed to do community service and apologize publicly.

Check out this video from 2020: