How the couple behind Soilboy grew their plant and ceramic business from side gig to full-time job

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ARE THERE ANY PLANT TRENDS YOU SEE WITH LOCAL CUSTOMERS?

Angeline: Most people like to buy plants that can be grown or taken care of easily. Low-maintenance and uncommon plants are also what people are looking for in general. We try to keep a lookout for these.

HOW DO YOU STAND OUT OR DIFFERENTIATE YOURSELF FROM THE OLDER MORE TRADITIONAL PLANT SELLERS HERE?

Angeline: The products we carry offer a more curated experience for our customers. The majority of plants in our store are already paired together with a planter, so it is much easier to visualise and select a potted plant.

Soilboy is more than a plant shop. We want to envision and build a lifestyle brand that encourages people to slow down and go at their own pace – much inspired by one of our taglines, “slow and grow.”

Ivan: Right from the beginning, we started Soilboy with a design-centred mindset to harmonize both people and plants together. Our works can be enjoyed through our website and social media where we showcase all of our best plants. We constantly work with local artists and overseas ceramic artists to bring in something different for the community here.

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Originally Appeared Here