How Has AI Enhanced Your Marketing Strategy? 15 Insights from Business Leaders
Exploring the dynamic intersection of artificial intelligence and marketing, we’ve gathered insights from digital marketers to SEO consultants. From customizing marketing with AI analysis to how AI-powered chatbots improve user experience, here are the top fifteen ways professionals are harnessing AI to revolutionize their marketing strategies.
- Customize Marketing with AI Analysis
- Find SEO Insights for Content
- Accelerate Content Research
- Perform Competitor Analyses
- Match AI with Human Expertise
- Assist in Content Creation
- Boost Content Relevance
- Empower Writers for SEO Success
- Automate Content Marketing
- Select Positive User-Generated Content
- Transform Data Analysis and Strategy
- Create a Super-powered Assistant
- Anticipate Customer Behavior
- Streamline Marketing Project Briefing
- Improve User Experience via Chatbots
Customize Marketing with AI Analysis
AI has totally changed our approach to marketing, especially when it comes to customer groups. With AI’s ability to analyze data, we can break down lots of customer information. This helps us to pinpoint different groups based on how they act, what they like, and what they buy. This lets us customize our marketing, making it really exact. In turn, our campaigns are more relevant for each customer group, boosting their interest and our return on investment.
Osama Mufti
Digital Marketer, Aun Digital
Find SEO Insights for Content
In my case, AI is indispensable in crafting valuable SEO insights to develop our corporate blog. If you cooperate with ChatGPT correctly, it will significantly assist you in brainstorming long-tail and low-competition keywords, as well as LSI (Latent Semantic Indexing).
These words and phrases are similar in meaning to your keyword. LSI is related to your key phrase and is essential for Google crawlers because they provide accurate context to the search engine on what your content is about and reflect the relevancy for the user.
Dmytro Rodionov
Digital Marketer, Softblues
Accelerate Content Research
I’m an SEO strategist, and I’ve been exploring how to use AI to speed up and improve SEO processes without losing the human element of producing real, valuable content.
More and more, search engines want to provide users with expertly written and researched content. At the same time, we know that researching a topic can take hours.
I’ve begun using AI (ChatGPT specifically) to speed up and improve the content research process, specifically by: using detailed prompts to have AI provide me with a detailed outline for my content, asking for reference links that I can use for research or external linking, and having AI summarize key points or takeaways from large, peer-reviewed studies
My process has taken the research process from hours to typically around 30 minutes or less to produce all the research I need to write or delegate a piece of content.
Ryan Morgan
Digital Marketing Strategist, swell Digital
Perform Competitor Analyses
AI tools have enabled us to analyze competitor websites and their content strategies much more quickly and in more depth than before. This means we can perform competitor analysis across larger numbers of competitors. This has enabled us to more effectively identify gaps and opportunities in competitors’ marketing strategies.
Just one specific example of how we have benefited from AI is in performing natural language analysis on competitor web content and then improving our own content with natural language words and phrases.
Michelle Symonds
SEO Consultant, Ditto Digital
Match AI with Human Expertise
A common concern surrounding AI is the fear that it could replace human roles. However, this apprehension overlooks the role of AI as an effective time-saving tool, not a full replacement. AI helps you get to the end result more quickly but shouldn’t be used for “cut and paste.”
So, while AI is a helpful tool, it’s not a magic fix—we still need human experts to make it work well, and strategically finesse and tailor what it delivers. It helps us focus on personalization and customization so we can deliver the right content to the right person at just the right time.
Maxwell Mabe
Vice President, Digital Marketing Strategy, Aprimo
Assist in Content Creation
Integrating AI into the world of content marketing can be a sticky subject. On one hand, AI tools like ChatGPT are incredibly useful for generating ideas, creating outlines, and assisting with other related tasks—this also places them as great tools for saving time.
On the other hand, these AI tools can quickly replace personalized, human content if marketers use them to create full pieces of content. Not only will this take the personal aspect out of the content, but it can also harm search engine rankings as platforms like Google penalize AI-generated content. I like to use tools like ChatGPT to help me when I’m experiencing writer’s block or to create an outline, but I draw the line there so my content remains authentic and personalized.
Lark Allen
Content Marketing Specialist, Drive Research
Boost Content Relevance
One example of how AI has positively impacted our marketing strategy is through personalized content recommendations. By leveraging AI algorithms, we can analyze vast amounts of customer data to understand individual preferences, behaviors, and interests. This enables us to deliver highly targeted and relevant content to our audience across various channels, including email campaigns, social media, and website recommendations.
As a result, we have seen a significant increase in engagement rates, click-through rates, and conversions. AI-powered content recommendations not only enhance the customer experience by providing valuable and tailored content but also optimize our marketing efforts by maximizing the effectiveness of our campaigns. This ultimately leads to improved customer satisfaction, loyalty, and ROI for our business.
Divya Ghughatyal
Digital Marketing Specialist, Gleantap
Empower Writers for SEO Success
AI has stepped up our marketing game, especially when making content creation a breeze for our writers.
With AI tools, our team can tap into valuable insights, fine-tune content for SEO, and whip up catchy headlines and copy in no time. It’s not just about speeding things up; it’s about ensuring our content is consistently top-notch and right on target across all our channels. By giving our writers this AI boost, we’re keeping our edge sharp and staying ahead of the curve in today’s fast-moving digital arena.
Cody Jensen
CEO & Founder, Searchbloom
Automate Content Marketing
AI has particularly automated many tasks in content marketing, making audience targeting and creating personalized content a lot easier and faster.
AI algorithms can help analyze vast amounts of user data to understand individual preferences, behaviors, and interests, which enables us to deliver highly tailored content recommendations to each user, increasing engagement and conversion rates.
AI-powered recommendation engines can adjust content suggestions based on real-time interactions, which ensures that users receive the most relevant and compelling content at every touchpoint. This not only enhances the user experience but also fosters deeper connections with the audience by demonstrating a genuine understanding of their needs and preferences.
Moreover, AI can continuously optimize your content strategy by analyzing performance metrics and adjusting recommendations accordingly. These automated processes can help allocate resources more efficiently and focus on creating high-quality content that resonates with your target audience, which drives greater ROI for your marketing efforts.
Hareem Sajjad
SEO Executive, Analytico
Select Positive User-Generated Content
Some of our marketing campaigns include user-generated content (reviews). Earlier, we used to share some of the 5-star reviews in an email, but the tricky part is that sometimes there are 5-star reviews from the community, but the review content is dull/negative.
With the help of AI, we now classify UGC automatically to select top, positive-sentiment reviews and use these in our marketing campaigns. We have seen engagement rates in our marketing emails increase by as much as 30%.
Deepti Chopra
Co-Founder, Adaface
Transform Data Analysis and Strategy
Diving into the transformative world of AI and its impact on our marketing strategy at KARMAjack, we’ve witnessed a remarkable shift toward efficiency and effectiveness, particularly when it comes to those time-consuming, repetitive tasks. It’s like having a superpower that turns the mundane into the extraordinary, allowing us to channel our human creativity into strategy and innovation where it truly shines.
One shining example of AI’s positive influence is in the realm of data analysis and campaign adjustments. Before, sifting through mountains of data to glean actionable insights was a Herculean task, consuming hours that we could only dream of dedicating elsewhere. Now, thanks to AI, this process has become almost instantaneous. It’s like AI has handed us a magic wand, enabling us to implement strategic tasks at lightning speed and see the fruits of our labor much faster than ever before.
This newfound speed isn’t just about saving time; it’s about amplifying impact. We can now iterate on strategies with agility, adapting to market trends and audience feedback in real-time, which means we’re not just keeping pace; we’re setting it. It’s a thrilling time to be in digital marketing, with AI as our trusted sidekick, ensuring that every campaign is not just a step but a leap toward our clients’ goals.
Larry Weideman
Operations Manager of Search, KARMA jack
Create a Super-powered Assistant
Look, I used to spend hours brainstorming campaign ideas, sifting through mountains of customer data—you name it, it ate my time. But then I discovered the magic of AI. Now, it’s like having a super-powered research assistant and brainstorming buddy rolled into one.
Stuck in a creative rut? AI throws out fresh ideas based on current trends and customer insights. It’s like having a million minds working alongside me, sparking connections I might have missed on my own. Suddenly, those killer campaign concepts come rolling in, and half the time it feels effortless!
Customer data used to be this overwhelming beast. Now, AI analyzes it in seconds, revealing clear patterns and preferences. No more endless spreadsheets—I get actionable insights I can use to craft targeted campaigns that resonate with my audience.
By taking care of the time-consuming tasks, AI frees me up to focus on the strategic stuff. I can delve deeper into the “why” behind the data, craft compelling messaging, and connect with my audience on a human level. That’s where the real magic happens.
AI isn’t a replacement; it’s a superpower. It fuels my creativity, streamlines my workflow, and lets me focus on what I do best: building meaningful connections with my customers. Now that’s a win-win!
Md Mazidul Hossain
SEO Manager, eExpertize Digital Agency
Anticipate Customer Behavior
AI enables predictive modeling to forecast customer behavior, allowing marketers to anticipate trends and adjust strategies accordingly, resulting in more effective campaigns and better resource allocation.
Gareth Boyd
Advisor, Earthweb
Streamline Marketing Project Briefing
AI has drastically changed the way we work as marketing professionals. The biggest positive impact would have to be the ability to streamline the briefing of projects to partners.
For me personally, it has reduced my workload on general admin by more than 50%. The benefit of using AI for briefing means I can spend my valuable time on strategizing campaigns and marketing activities for the company I work for.
Briefing is a necessary task, but it takes a big time chunk out of my week. Now, I can use AI to rework briefs to make them easy for our partners to follow, without the need for more of my time to be dedicated to it.
Taleisha Barker
Marketing & Communications Manager, Flowers Across Melbourne
Improve User Experience via Chatbots
One way AI has positively impacted our marketing strategy is by using AI-powered chatbots. We started using a chatbot on our website to assist users and answer common questions immediately. This AI-driven solution enhances the user experience by providing real-time support and frees up valuable time for our team by handling routine inquiries.
The chatbot uses natural language processing and machine-learning algorithms to accurately understand and respond to user queries, ensuring seamless interaction. It also collects valuable data on user interactions and preferences, which we can leverage to personalize marketing efforts and improve targeting.
Marcus Clarke
Owner, Searchant
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Greg Grzesiak is an Entrepreneur-In-Residence and Columnist at Grit Daily. As CEO of Grzesiak Growth LLC, Greg dedicates his time to helping CEOs influencers and entrepreneurs make the appearances that will grow their following in their reach globally. Over the years he has built strong partnerships with high profile educators and influencers in Youtube and traditional finance space. Greg is a University of Florida graduate with years of experience in marketing and journalism.
