Global Network Traffic Analysis Market | Size, Trends, Forecast


Global Network Traffic Analysis Market Size

The global Network Traffic Analysis Market was worth USD 1.9 billion in 2020, and it is foreseen that it will reach a valuation of USD 3.2 billion by the end of 2025 with an expansion rate (CAGR) of 10.6% between 2021 and 2026.

Network traffic analysis technology is used to examine the granular level of data within network traffic. This process is used to obtain detailed information about network data from traffic or packets flowing through the network. In this process, network or bandwidth monitoring software is used to network traffic analysis. Network traffic analysis contain hundreds of different network devices, such as routers, switches, hubs, workstations, servers, firewalls, and virtual machines, among other network-related devices. Therefore, to manage and maintain these devices, you need a custom network traffic analysis solution, which can provide great insight into network traffic, business applications, protocol analysis, and bandwidth consumption. Different types of solutions are used to identify breaches, mitigations, and security attack detections, allowing you to better plan your network for the future. Network traffic analytics solutions emerge with the constant innovation of hackers, providing organizations with a realistic path to prevent data attacks. Additionally, the widespread adoption of cloud computing, DevOps processes, and the Internet of Things (IoT) that maintain sufficient network visibility has become a very complex and overwhelming process. Network traffic analysis solutions can help you detect attacks on your network.

Recent Developments

  • In July 2020, Kentik launched a synthetic monitoring solution as a standalone test product for hybrid and cloud networks. This comprehensive monitoring proactively tests performance factors, adapts to Nyansa’s dynamic internet traffic and route activity analysis, and accommodates Octarine’s cloud-native security platform.
  • In April 2020, Cybersecurity startup Awake Security secured $ 36 million Series C funding to facilitate expansion and adoption of its advanced network traffic analytics platform.

Market Growth

The increasing adoption of Network Traffic analysis in various enterprise and service provider organizations is a major factor that is supposed to drive the growth of the global Network Traffic analysis market in future.


The increasing demand for Network Traffic analysis in data centers is one of the factors driving the growth of the global Network Traffic analysis market. The business will grow remarkably in the coming years as demand for connected devices, such as smartphones and smart devices, increases. As the use of smart devices such as tablets, smartphones and other IoT-enabled devices increases, the demand for the Internet increases, driving the development of the Network Traffic analysis market. Various organizations from different industries have been fascinated by high-speed Internet to reduce technical failures in their networks and to work efficiently with increasing network loads while conducting business operations. Additionally, a higher adoption of smartphones compared to personal computers has further fueled the growth of the global Network Traffic analysis market. Also, as inexpensive smartphones become available in developing countries such as India and China, the demand for smartphones is increasing further, leading to ever-increasing demand for the market for Network Traffic analysis. Besides, network infrastructure development activities are growing rapidly in several developing and advanced countries. This is one of the additional factors that is estimated to drive the growth of the world Network Traffic analysis market. Also, the proliferation of smartphones and the increase in DDoS attacks on network and broadband connections are supposed to drive the growth of the global market.

Traffic on social media platforms is likely to increase as consumers switch from regular texting to messaging apps like Facebook Messenger. Therefore, traffic monitoring is an essential component for site or application operators. As the penetration of IoT and BYOD increases, it can drive market growth in the forecast period. On the other hand, the growing demand for working from home has greatly expanded BYOD penetration in various sectors such as healthcare, education, and manufacturing. As cloud traffic grows, concerns about network security have increased across the enterprise, increasing the need to manage distributed denial of service (DDoS) attacks and maintain quality of experience (QoE). The global growth of network infrastructure driven by the rise of data centers and shared storage solutions is promoting the market for network traffic analysis. Due to the changing nature of attacks, many technical experts estimate that network-based micro-breaches can be small enough to evade even the most advanced detection systems ever built. It is also known that implementing network traffic analysis solutions can generate a faster return on investment compared to endpoint and sandbox solutions. These factors have played an important role in making the market an investment area for enterprise security equipment.


Vulnerable networks with infrequent security updates are foreseen to hamper the global Network Traffic analysis market with concerns about data security. Additionally, as the Bring Your Own Device (BYOD) movement gains momentum, the Network Traffic analysis market is estimated to face constraints. Another limitation of the Network Traffic analysis market is the high cost of these products and their lack of knowledge and skill, which makes it difficult for network administrators to select the appropriate analysis based on their business needs.

Market Segments

  • On the basis of the components, the Solutions segment has gained a significant share of the Network Traffic Analysis market in 2020 and is foreseen to continue to dominate over the outlook period. The growth in this segment is primarily due to the increasing need for cross-organization network traffic analysis solutions to detect, assess and address security threats.
  • By organization size, the large enterprise segment dominated the network traffic analysis market share in 2020 and is likely to continue to dominate throughout the conjecture period. Large organizations often spend most of their budget on process optimization and data security because servers and critical resources are present in their network facilities. Therefore, it drives the growth of the market.

Impact of COVID-19 on the Network Traffic Analysis Market

In response to the coronavirus outbreak, employees and other stakeholders have already started working remotely, increasing pressure on organizations to manage cybersecurity risks. Another important source of stress caused by the telework policy is the lack of waiting time to reinforce and strengthen the functions of the network.

Regional Analysis

North America is determined to have a significant market share during the forecast period, with the United States contributing more to revenue in the region. North America is estimated to account for about a third of the global Network market share in terms of revenue. The presence of the necessary telecommunications and Internet infrastructure is also determined to drive the Network Traffic analysis market growth. North America is also benefiting from a rapidly expanding cybersecurity industry due to the rising number of cyber-attacks. The region is predicted to be followed by Europe and Asia Pacific in terms of Network Traffic analysis market share. The Asia Pacific region is envisioned to experience the highest growth rates during the outlook period mainly due to the increase in the overall disposable income of Asian countries such as Japan, China and India. It also encourages people to use advanced technologies such as the Internet of Things (IoT), connected devices, and cloud computing.

Leading Companies                   

Key players operating in the network traffic analysis market include Allot Communication, Accenture Plc, Bradford Networks, Ascom Holdings, Symantec (Broadcom), Flowmon, Inc., Cisco Systems, Inc., Huawei, Genie Networks, Juniper Networks, IBM Corporation, Microsoft Corporation, Kentik, Netreo Inc., Netmon Inc., Palo Alto Networks, Nokia Networks, SolarWinds, Plixer, and Zenoss.

1. Introduction                                 

                1.1 Market Definition                    

                1.2 Scope of the report                 

                1.3 Study Assumptions                 

                1.4 Base Currency, Base Year and Forecast Periods                           

2. Research Methodology                                           

                2.1 Analysis Design                         

                2.2 Research Phases                      

                                2.2.1 Secondary Research           

                                2.2.2 Primary Research 

                                2.2.3 Data Modelling     

                                2.2.4 Expert Validation  

                2.3 Study Timeline                          

3. Report Overview                                        

                3.1 Executive Summary                

                3.2 Key Inferencees                       

4. Market Dynamics                                       

                4.1 Impact Analysis                        

                                4.1.1 Drivers      

                                4.1.2 Restaints 

                                4.1.3 Opportunities        

                4.2 Regulatory Environment                       

                4.3 Technology Timeline & Recent Trends                            

5. Competitor Benchmarking Analysis                                    

                5.1 Key Player Benchmarking                     

                                5.1.1 Market share analysis         

                                5.1.2 Products/Service 

                                5.1.3 Regional Presence

                5.2 Mergers & Acquistion Landscape                      

                5.3 Joint Ventures & Collaborations                        

6. Market Segmentation                                              

                6.1 Network Traffic Analysis Market, By Component                       

                                6.1.1 Services   

                                6.1.2 Solutions 

                                6.1.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.1.4 Y-o-Y Growth Rate Analysis              

                                6.1.5 Market Attractiveness Index           

                6.2 Network Traffic Analysis Market, By Organization Size                             

                                6.2.1 Small & Medium Enterprises           

                                6.2.2 Large Enterprises 

                                6.2.3 Market Size Estimations & Forecasts (2021-2026)   

                                6.2.4 Y-o-Y Growth Rate Analysis              

                                6.2.5 Market Attractiveness Index           

7. Geographical Landscape                                         

                7.1 Global Identity Governance and Administration Market, by Region                    

                7.2 North America – Market Analysis (2018 – 2024)                            

                                7.2.1 By Country              



                                7.2.2 By Component      

                                7.2.3 By Organization Size           

                7.3 Europe                         

                                7.3.1 By Country              






                                       Rest of Europe

                                7.3.2 By Component      

                                7.3.3 By Organization Size           

                7.4 Asia Pacific                  

                                7.4.1 By Country              




                                       South Korea

                                       South East Asia

                                       Australia & NZ

                                       Rest of Asia-Pacific

                                7.4.2 By Component      

                                7.4.3 By Organization Size           

                7.5 Latin America                            

                                7.5.1 By Country              




                                       Rest of Latin America

                                7.5.2 By Component      

                                7.5.3 By Organization Size           

                7.6 Middle East and Africa                           

                                7.6.1 By Country              

                                       Middle East


                                7.6.2 By Component      

                                7.6.3 By Organization Size           

8. Key Player Analysis                                    

                8.1 Accenture Plc                            

                                8.1.1 Business Description           

                                8.1.2 Products/Service 

                                8.1.3 Financials 

                                8.1.4 SWOT Analysis      

                                8.1.5 Recent Developments       

                                8.1.6 Analyst Overview 

                8.2 Symantec                    

                8.3 Flowmon, Inc                             

                8.4 Cisco Systems, Inc                   

                8.5 Huawei                        

                8.6 Genie Networks                       

                8.7 Juniper Networks                    

                8.8 IBM Corporation                      

                8.9 Microsoft Corporation                           

                8.10 Palo Alto Networks               

9. Market Outlook & Investment Opportunities                                 


                List of Tables                     

                List of Figures