February 16, 2021 5 min read
The opinions expressed by the entrepreneur’s contributors are their own.
Ethan Sonis has always had a passion for inspiring young people. Because of this, it’s a focal point of its football training business, SAT Soccer, based in Miami. Sonis, a former professional soccer player, is now helping professional players from all over the world improve their game.
Despite his youth – he’s 25 – he has the experience to do it. Sonis has been playing soccer since he was 3 years old. At the age of 15 he was recruited by the best youth soccer program in the USA, played in Germany and then joined the US national youth team. But what would become a successful soccer training business began as a side gig to fill up his free time. He also used his proceeds to finance his college degree in sports management, which he completed while he was in charge.
Sonis explains, “As a professional soccer player, you usually train in the morning and then have a lot of downtime throughout the day.” Sonis had inherited a strong work ethic from his parents, who immigrated from Argentina and graduated from college. He wasn’t satisfied with sitting around doing nothing during his downtime. “The greatest thing they instilled in all of us was that you have to work for whatever you want in life and make the maximum effort.”
Determined to be productive in his free time, Sonis started working with a few children, sharing tips that he knew would help them improve their game. Demand grew rapidly and SAT Soccer was officially launched in 2019.
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Growth of a training company
Sonis remembers how I started at the beginning: “I started working with one child and then with two children. Two children have turned into three children. Today there are around 250-300 children in our program, from the youth side and 35-40 pro players. “He and his team travel across the US to bring training to the players who need it. However, in the off-season, most of the players come to his training camp in Miami.
Attention to detail is what really sets Sonis apart from SAT. He says: “We really looked at the shortcomings of the players and linked that to the intensity and the workload. It’s very specific and very detailed.” address exactly what they’re doing wrong in the field and then fix it. ”
It definitely works as professionals are now lining up to receive his personalized roadmaps to improve their performance. Sonis has worked with players of the caliber of Mexican superstar Rodolfo Pizarro and US national team captain Wil Trapp.
As part of the SAT program, Sonis brings its best youth players together with the professionals. As he puts it, “My mom used to say, ‘If you hang around the hair salon long enough, you can get a haircut.’ You stay with these guys and before you know it you’re going to be a big guy very soon. I think it works. “In fact, three of his youth players are on their way to making pro signings with youth national teams.
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But Sonis hasn’t turned his current success on its head. Because of his “hustler mindset” he is always looking for ways to improve. It’s a lesson that he also wants to convey to all of the players he works with. “Just because you win 10-0 doesn’t mean you played a good game,” he offers. “That shouldn’t be the yardstick. The yardstick should always be, can you be a better player? Can you work on shortcomings and turn them into efficiency and be the best?”
He uses the same mindset when building his business. Here are his tips for building a six figure business.
Find your niche. “It’s important to find what you are really good at in your job, to find something that you really believe in. For me it always attacks the weaknesses. How can I make you a better player? It’s always that biggest question I ask myself and I ask the players. “
Be resilient. Sonis is inspired by the success stories of other athletes like Michael Jordan in The Last Dance. “There are days when you just don’t have it in you. When you’re done, when you’re exhausted, when you run out of energy, you have to find that extra boost to take it to the next level. Because that is what will separate you from the rest of the pack. If anyone wants to do this business, I think that is a key element. “
Believe in yourself. “I feel like I gave my heart and soul for it. The greatest lesson for anyone is to believe in yourself and to believe that what you are doing is right.”
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Sonis adds that having the right team is also critical to growing the business: “I always say one head can do harm, but not as much as 10.15.20.” And he understands that while he’s running the business, it is ultimately a team effort, and that is critical to working your way up the ladder.
What’s next for SAT Soccer? Sonis has an extension in mind. “Football is a global sport,” he says. “We want to be present in all markets and be known when it comes to working with elite high-end players. We want to be the best in the business.”