Dolly Parton’s Super Bowl ad celebrating the Side Hustle attacked

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Even Dolly Parton cannot escape the wrath of the awakened elite. After debuting her very first Super Bowl ad, turning the lyrics to her iconic song from “9 to 5” to “5 to 9”, the country music legend came under fire for being a capitalist who worked hard and the chase celebrates the American Dream.

Parton’s ad was produced by Squarespace, a company that advertises itself to create and design their own websites to “do your 5 to 9 full time.” Because for many people the “side business” they do in their free time is the job they love most. They do the 9 to 5 to pay the bills, but once they can make a living doing a sideline, they leave the 9 to 5 jobs that they don’t like.

“When you work between 5 and 9, you have passion and a vision,” Parton sings in the Super Bowl remix. Because it’s time just to make a living. I will change your life Do something that makes sense to him with a website worthy of your dreams! “

Celebrating the work night as a way of making a living and pursuing a career with meaning sounds harmless enough. Freelance journalist and “organizer” Kim Kelly, who writes for NBC News, calls the ad “sound deaf” and “a rare misjudgment” of Parton.

“The office workers are portrayed as overjoyed to keep working after hours, their side jobs are portrayed as liberating, fun, and fulfilling, and the song itself encourages them to ‘be your own boss, climb your own ladder,'” she writes. “It’s a perfect storm of gig economy propaganda.”

While Parton’s ad primarily praises the entrepreneur’s evenings at home to start his own business, Kelly sees it as a celebration of the entire gig economy, which she believes is depressing.

The gig economy encompasses a wide variety of professions, from freelance writers and musicians to truckers, craftsmen, riders, and grocery deliveries. The sector is estimated to be 57 million Americans and represents 35% of the US workforce.

The gig economy is especially liberating and empowering for women who want to prioritize their roles as mothers and caregivers, artists who want to pursue their passion projects on the side, and entrepreneurs who want to start something new.

In exchange for traditional services such as health care and occupational safety, the gig economy offers employees independence and flexibility. They can decide when, with whom and how much they work, and can supplement their regular income or earn a living through independent contracts. However, according to work organizers like those who attack Parton’s Super Bowl ad, the freedom to work for yourself is wrong.

“The gig economy is a pathetic alternative to a stable paycheck and reasonable perks, and the effort to label it as a matter of ‘independence’ or ‘your own boss’ belies how difficult it is for so many gig workers to make ends meet. Kelly writes for NBC. She adds:

It’s not “fun” or “empowering” to juggle multiple jobs. It is an indictment of a system where people are not paid fairly and workers are squeezed to the last drop of energy.

Keep in mind, though, that a survey commissioned by Lyft found that 71% of gig economy workers don’t want to be employees – or the surveys that show those who choose to freelance are happier than those who work as traditional employees.

Or that gig workers earn more each year compared to the median family household income in the US. Organizers like Kelly believe they know what is good and “empowering” for workers like you and me, and that’s why they want to restrict the ways Americans can work.

They have already succeeded in doing this in California. In 2019, legislature passed the Assembly 5 Act, which placed some of the most significant restrictions on independent workers in American history.

In the 13 months since AB5 came into effect, the law has destroyed the state’s gig economy. It was so devastating that dozens of politically related professions successfully hired lawmakers for special exemptions, while app-based ride-sharing and delivery companies invested $ 200 million to win their own spin-off.

Meanwhile, little folks like independent florists and vacationers were left trying to operate under the impractical law. The Independent Women’s Forum has documented dozens of stories about people losing their jobs.

Despite the backlash in liberal California, left Washington, DC lawmakers are poised to pass laws that would make Partons “5 through 9” illegal for many.

Last week, the Democrats in Congress reintroduced the Organization Right (PRO) Act, which would impose a version of California’s AB5 on the nation as a whole. It includes a provision that would classify millions of independent contractors as employees, which would destroy the creative spirit of entrepreneurship.

Stripping away the ability to do your own side business is not only an attack on the American workforce, but also an attack on capitalism itself, which is why Kelly was so disappointed in Parton’s problematic advertising in the first place:

And as much as we all love Parton, she’s still a capitalist and still a very, very rich woman; She has a vested interest in raising her public profile, and Squarespace certainly paid dearly for the privilege of borrowing some of her glitz.

Parton doesn’t need the money herself, but between funding her philanthropic endeavors, helping her family and the local community, and expanding her empire, I can see she welcomes an influx of dirty gloss. The reality is that it made good business sense and she was always a smart business woman.

Capitalism has spurred the rise of flexible ways that allow men and women to start businesses, increase their family’s incomes, and balance responsibility for care, medical issues, and other priorities. This has also allowed Parton to rise from a life of poverty to queen of country music.

Parton didn’t get there by working 9 to 5 in a music business with state-mandated benefits. She got there with her own sweat and turmoil. A modern economy that opens the door for more Americans to work hard to achieve their dreams gives us cause to celebrate – not shame.

As Parton Hoda Kotb said on Today:

We did something really special with Squarespace. As you know, this is a new way of getting things to market – creating your own websites and promoting your own products. This was a wonderful way to bring that song back and add new words and talk about what these new people are doing. I am excited about it.

Parton’s new take on an old favorite is a poignant reflection of the gig economy: the freedom and flexibility to work when and how you choose, and the ability to build a career with meaning.

While it is unfortunate that the organizers are working overtime to smear them for innocent promotion of entrepreneurship, it accurately mirrors the bigger attack facing the American Dream.

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