Digital Marketing Changes and Tips for 2021: Instagram and Facebook


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With 2021 now in full swing, it’s not too late to think differently than the new kind of world we’re all getting used to. Here are some online changes and thoughts about your favorite platforms you might advertise on.

Search Optimize for Instagram

In November 2020 it was announced that Instagram would be more search-friendly. When searching for a keyword in the IG search bar, it should fill in relevant videos, profiles and posts rather than relying solely on hashtags. It’s time to optimize your Instagram account and that of your customers for IG search.

As the main Instagram tip for categorizing your account, you want to regularly post content that is relevant to your topic or niche. For example, if you have an Instagram account for your millennial coaching business, you want to focus on posting coaching content in that age group and avoiding content that deviates into an unrelated category. Other tips to help you show up in your category search include following other accounts in your niche and adding relevant keywords to your name on your bio.


When it comes to videos on Instagram, I’ve found that 15-second content outperforms 30-second content as the Instagram roll preview is limited to 15 seconds before users have to click View More. I recommend creating 15 second Instagram Reels content so that the entire video will play in preview mode.

Make sure to add text to your video content to increase watch time and engagement. Also, add a caption or coupon code to encourage your followers to save and share your content.

More human

Since all personal contacts are restricted, this is done with any conventional operation that can be converted to an online process. This change is loved by some and hated by others as it affects the way we are used to doing business. It is all the more important that the online version of your product or service is delivered in the highest quality and quality.
This shift to contactless shopping enables online stores to become even more successful in 2021. As Instagram and Facebook are already starting to integrate in-app purchases, the steps required to convert a user / visitor into a customer are reduced. The distinction between “scrolling” and “shopping” becomes considerably blurred.

People will always connect with people. That’s human nature. Brands should be personified in a way that shows who they stand for and what they stand for.
Use more faces, create more videos, and talk about what’s important to your target niche.

After Facebook removed the 20% rule from its platform, more and more advertisers are playing with bigger, bolder text ads. Think about how popular quote cards have been on Instagram for many content creators. Why not play around with some of the same styles for your ads? Try it.

Author: Bob Hutchins

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