will showcase its complete digital marketing solutions at NADA 2021 to deliver real results to dealers and buyers everywhere


BURLINGTON, Vt., February 2, 2021 / PRNewswire / – Unveils New Innovations at NADA Virtual Show 2021 to help dealers have more successful conversations in more locations. The end-to-end digital marketing solution is based on the extraordinary knowledge of the consumer. From networked video advertising and holistic reputation management to digital store experiences and digital retail, offers superior technology, thoughtful customer experiences, and a comprehensive digital marketing strategy that drives sales.

Current market conditions call for an agile approach, and strategies that don’t meet consumer expectations can lead to inefficient marketing spend and poor results. By using the best of the dealership wherever consumers surf, shop or buy online, dealers can engage with customers on their terms, creating trust and transparency throughout the process. With a more individual, coordinated range across all digital contact points, dealers can influence how quickly customers can find the right vehicle and this connection leads to a higher conversion. turns data into digital marketing that works, enabling personalized customer experiences from anywhere.

“Consumers have extremely high expectations for their shopping experience, and we’ve heard from many of our retailer groups that they want a differentiated experience and more meaningful conversations with their customers,” he said Bob George, Associate Vice President, Products at “We are able to provide solutions to problems that merchants don’t even know they have. We give merchants the tools to create a dialogue with a continuous customer experience that starts with strong alignment and with a bespoke one One-on-one conversation ends – an experience. ”

The latest innovations from include:

  • Connected Video Ads To Customers In The Market Wherever They Consume Media: offers merchants the ability to deliver hyper-targeted video ads to consumers watching Connected TV and through the top media. In the age of “cable cutting” and Internet television, retailers can target consumer streaming platforms and devices as precisely as their other digital channels – with a demonstrable ROI that challenges traditional TV spend.
  • Redefining digital retailing functionality to meet the needs of merchants and users: prepare the way to purchase and optimize customer interactions by avoiding the back and forth both in person and online.’s next generation digital retail experience provides customers and merchants with a more seamless workflow that reduces the time spent in store. With its guided navigation, the tool simplifies the sales process for dealers and consumers and promotes consumer trust, confidence and transparency.
  • Reputation Management Tools to Get More Customers and Increase Leads: Merchants should take full advantage of customer ratings to build their merchant’s reputation and attract new customers. Review Generation uses a high-conversion SMS-based review request system to engage customers while the transaction is still in the foreground to create a constant stream of reputation-based reviews that can improve sales and customer loyalty. Reviews are an increasingly influential factor among car buyers and dealers need an efficient and easy way to obtain and manage these endorsements.
  • Gain visibility and interact more with customers through a richer digital storefront experience: The major redesign of the website platform over the past 24 months has included a complete code rebuild, secure cloud-based hosting, and data and buyer-led Website redesigns – anything to build trust and drive leads. New innovations such as the free text search with automatic suggestions through the new SRP Experience bring customers on the market to the desired content as quickly as possible and thus increase the quality of the conversion. Dealers can improve their online attractiveness and involve customers in critical decision-making moments with a new design of home and interior pages, while important offers such as home services are the focus of the VDP in order to attract more customers who opt for remote sales and service areas interested.

“With the platform, I can visualize the overall goal of helping customers find what they need, where they need it, quickly and easily.” Scott Shepherd, Internet Manager, E-Commerce and Marketing Director for Classic Cadillac by Atlanta and Cadillac from Birmingham. “I always feel like there is progress on my website, whether it’s changes we have put in place or new components, tools and formats being implemented by DDC. There is always forward thinking and positive changes. “

Digital lead generation campaigns, combined with first-class customer service and digital marketing know-how, have a direct impact on a retailer’s bottom line. To learn more about’s bespoke solutions, the 2021 NADA Show will be held via a virtual experience February 9-11, 2021. For more information on these new products and improvements, please visit at

Via is the leading digital marketing solution for the automotive industry, drawing on unmatched expertise and unrivaled consumer behavior data. Offering an integrated platform of websites, advertising, digital retail and managed services, enables OEMs, dealer groups, retailers and agencies to leverage advanced digital technology, data and insights to find the shortest, fastest and most personal route to customer loyalty . Delivery over 43M Unique monthly visitors to 15,000+ websites. The company is deeply committed to its culture of progress, with an emphasis on community, health and wellness. Based in Burlington, Vermont, is a trademark of Cox Automotive. More information is available at

About Cox Automotive
Cox Automotive Inc. makes it easy for everyone to buy, sell, own and use vehicles. The more than 27,000 team members and brand families of the global company, including Autotrader®, Clutch Technologies,®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are With Passion we help millions of car buyers, 40,000 car dealers on five continents and many others across the automotive industry to be successful for generations. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately held company. Atlanta-based company with annual sales of almost $ 20 billion.