Joseph Corey, president of Day’s Jewelers, announced hiring Nikia Levesque as vice president of marketing for the company’s eight jewelry stores across Maine and New Hampshire.
Levesque has worked for Day’s since she was a teenager beginning her career as a service specialist at the company’s Waterville location. Her career within the company has only grown since then; she has worked as a sales associate in both the Waterville and Augusta locations, and in the corporate office as a merchandising intern, marketing coordinator and, most recently, marketing manager. Levesque holds a bachelor’s degree in international business and logistics from Maine Maritime Academy. When Levesque isn’t working, she enjoys spending time with her family. Levesque resides in Winslow with her fiancé Seamus and their dog, Willa, according to a news release from the Maine-based company.
Levesque was hired Sept. 21 and began the position Sept. 22. Of being hired for the position, Levesque says, “I came into the jewelry business and Day’s Jewelers when I was only 16 years old and I have developed a true passion for the industry and a love for this company and our people. My favorite aspect of this business is knowing that we are helping our customers celebrate and honor life’s most precious milestones that multiple generations can cherish forever. My goal in my new role is to share not only the Day’s story but enhance the education and appreciation surrounding fine jewelry to all ages. I am excited and dedicated to leading our marketing team into the future.”
In her new position, Levesque will provide leadership, guidance and career development training for Day’s’ entire marketing team. She assumes full responsibility for the 108-year-old company’s branding, marketing and advertising efforts. Levesque will also oversee Day’s website and e-commerce division. Above all else, Levesque will ensure that Day’s reaches guests, new and old, with the care and consideration that one family member would offer another.
Levesque replaces Jeff Corey, Day’s former VP of marketing.