David Hogg, a survivor of the Parkland shootout and a gun control advocate, plans to start his own pillow company to take on the hotly contested bedding company MyPillow.
The idea was brought to Hogg, 20, in a tweet from entrepreneur William LeGate on Thursday asking if the duo should start a pillow company to “put MyPillow out of business”.
MyPillow CEO and Founder Mike Lindell is a vocal supporter of Donald Trump and has repeatedly made false allegations of fraud regarding the 2020 presidential election.
“Mike the ‘my pillow guy’ … This pillow fight just got very real,” Hogg tweeted Thursday.
Key parts of the company
-Union made in America to create good jobs that support American families.
-Have an emphasis on helping progressive causes
– Do not try to overthrow the United States government by a white supremacist
So you can sleep at night Relieved face
– David Hogg (@ davidhogg111) February 4, 2021
Though it may have looked like a joke at first, Hogg later said he was serious about the business. He tweeted a list of goals for the future business, including supporting progressive causes and hiring former Americans.
“The website will be available in a couple of weeks. We’re in the very early stages right now,” said Hogg. “But we really do this if you have cool name ideas, dm – we think we have one, but we’re still open.”
Hogg became a household name in 2018 after 17 people were killed at school at Marjory Stoneman Douglas High School in Parkland, Florida. Hogg has since been an outspoken advocate of gun law reform and joined several of his classmates in founding March for Our Lives, a student-run gun control organization.
LeGate also tweeted about the company asking all US manufacturers with experience making pillows to contact him.
We can have our pillow manufacturing partner sorted out … hopefully by the end of the night we will know one way or another! As we promised, America’s union workers make: D.
– William LeGate (ig: @legate) (@williamlegate) February 5, 2021
Lindell told NBC News last month that “a group attacked my suppliers” and that retailers called him saying they were “threatened with a boycott if they don’t do it” and dropped his products. Big chains like Bed Bath & Beyond and Kohl’s dropped MyPillow products in backlash to Lindell’s outspoken support for electoral fraud conspiracy theories.
MyPillow’s Twitter account was banned after Lindell tried to use it when his personal account was banned for making false claims. Twitter confirmed to NBC News Monday that the company account had been removed from Twitter for violating the Ban Evasion Policy.
Lindell didn’t immediately respond to a request for comment from NBC News.