College of Business Hosts Innovative Workshop for Professionally Oriented Students – MSU Reporter


Julia Barton ® Staff Writer|

The Center for Innovation and Entrepreneurship at the College of Business hosted an innovation workshop. This online event was held Tuesday, January 26th, with one of Minnesota State University’s successful alumni, Mankato, and business pro Dakota Crow.

Crow, the Vice President for Innovation at US Bank, moderated this design thinking workshop and gave attendees a guide to success and how to get their own ideas off the ground regarding their business.

This problem-solving process focused on listening to your target customers, collaborating, experimenting and creating opportunities that were just some of the content covered in this workshop.

The three hour workshop was packed with content that MNSU students and non-MNSU students could participate in through Zoom.

During this innovation event, attendees were able to work together and go through multiple exercises, including writing, planning, and sketching.

Crow stated, “Mentors are very important. Find mentors where you can. There are many good people out there in the business world you can seek advice from.”

This workshop also introduced new ways of thinking about how to develop an idea for a potential company, how to promote and advance your company and how important mentors are.

Commenting on the workshop, Yvonne Cariveau, Director of the Center for Innovation and Entrepreneurship at MNSU, said: “The most important lesson from these workshops is that students or entrepreneurs recognize that help is available and many people eager and ready to help them to get their business off the ground. “

Teaching the values ​​of strategy, marketing, consumer behavior and management skills is a skill that can be learned from the expertise of many of the professionals and professors who host these events.

“It’s really important to have a support network full of other people who understand what you’re trying to do and know how to get through the tough things. I want students to know that a crazy idea might not be that crazy. Find other crazy people talking about it and we may actually be able to implement it. “Cariveau continued.

These workshops are designed to provide students with additional thoughts on how to improve their ideas and they come in very useful.

Jack Bates, MNSU student who attended the workshop, said, “The biggest downside to the workshop for me was the idea of ​​pain when thinking about a business plan. He said how figuring out your pain will lead you to your gains. This is my first workshop and I think listening to speakers like Dakota gives a good insight into the real world. “

The Big Ideas Challenge is planned for April 13, 2021. This is a competition that promotes and celebrates innovative business ideas ranging from agricultural ideas to high-tech models.

Participants will have the opportunity to share their ideas and showcase their ideas along with a total of $ 19,000 in prize money to be awarded.

MNSU students and alumni can submit their ideas within two years of completing their studies. The deadline is January 31, 2021.

Header photo courtesy MNSU.

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