Chris Riedy Takes Charge as Chief Revenue Officer at tvScientific, Aiming to Transform CTV Advertising
Following an impressive tenure at Twitter, Chris Riedy has stepped into the role of Chief Revenue Officer at tvScientific, a frontrunner in the performance TV advertising space. In this new capacity, Riedy is set to spearhead the integration and optimization of revenue-generating activities, including marketing, sales, and customer support, leveraging his quarter-century of experience in sales, business development, and marketing. This strategic hire comes at a pivotal time as tvScientific seeks to navigate the rapidly evolving $72 billion TV advertising market towards more programmatic and measurable executions.
Reimagining TV Advertising
With the TV advertising landscape undergoing significant changes due to technological advances, Riedy’s appointment could not be more timely. His enthusiasm for joining tvScientific underscores the company’s mission to merge creativity with precision in CTV advertising, a medium ripe for innovation. The shift towards programmatic buying and the precise measurement of TV advertising, akin to the methodologies used in the $200 billion search and social media advertising markets, represents a golden opportunity for advertisers. Riedy’s vision for the future of tvScientific is to harness these advancements, delivering unmatched value to advertisers across the spectrum.
Global CTV Advertising on the Rise
As the global market for CTV advertising is projected to expand by 22.4% in 2024, reaching a staggering $25.9 billion, according to a GroupM’s mid-year forecast, the timing for Riedy’s leadership could not be better. This growth is fueled by the increasing adoption of CTV in households and the integration of advanced technologies like automatic content recognition (ACR), which offers advertisers precise targeting and detailed measurement capabilities. Riedy’s extensive experience and network within the industry place him in an ideal position to guide tvScientific through this period of growth and innovation.
Building on a Foundation of Success
Prior to joining tvScientific, Riedy’s career highlights include leading Twitter’s Global Sales and Marketing practice and managing business operations across Europe, the Middle East, and Africa as Vice President, EMEA. His journey through the ranks of Twitter, coupled with his experience in steering venture-backed startups through stages of exponential growth, equips him with a unique blend of skills and insights. Jason Fairchild, CEO of tvScientific, lauds Riedy as ‘uniquely qualified’ to propel the company’s market strategy and execution forward, anticipating that his track record of scaling teams and revenue will be instrumental in tvScientific’s journey ahead.
As the boundaries of TV advertising continue to expand, driven by technological innovation and shifting market dynamics, Chris Riedy’s role at tvScientific signifies a compelling chapter in the narrative of CTV advertising. His leadership comes at a critical juncture, promising to steer the company through the challenges and opportunities that lie ahead. With a keen eye on the evolving landscape, Riedy’s tenure at tvScientific is poised to redefine the possibilities of CTV advertising, setting new benchmarks for performance, creativity, and measurement.
