Chief Marketing Officers Are Turning to Media Monitoring to Track Brand Mentions, Predict Trends and More

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Newswire’s robust Media Monitoring software is giving Chief Marketing Officers a powerful advantage over the competition.

Press Release


Nov 21, 2022 09:00 EST

Chief Marketing Officers (CMOs) are tasked with the job of ensuring that every marketing base is covered and effective strategies are in place to build brand awareness, attract website visitors, improve search engine optimization (SEO) performance, generate leads and increase sales. 

With an already full plate, keeping track of mentions, industry news and trending topics, although important, feels next to impossible. 

But without this valuable information, CMOs are missing critical opportunities to stand out and make a name for themselves in their respective industries. 

Newswire, an industry leader in press release distribution and media technology is giving small and midsize companies the information they need to succeed with its Media Monitoring software.

“Media Monitoring gives brands a leg up on their competition because they’re able to track brand mentions, industry trends, news about and from their competition, and relevant keywords,” said Charlie Terenzio, CMO and SVP of Media and Marketing Communication at Newswire. “This information is worth its weight in gold and helps brands capitalize on trending topics and handle any negative press that could quickly spiral out of control if not handled swiftly and properly.” 

Newswire partners with world-class data companies to provide its clients with access to millions of stories on the web, in print, and through broadcasts from hundreds of countries. 

With its user-friendly filtering options, Newswire’s customers keep their thumbs on the pulse of the information they want and need to know. 

The benefits of leveraging Media Monitoring software include:

  1. Promotes relevancy – Staying ahead of the competition requires being in tune with the market. Track important news, measure author sentiment, and identify industry trends to create relevant and newsworthy content. 
  2. Encourages engagement – While it’s easier to respond to happy comments and press, properly dealing with negative feedback is even more valuable. Media monitoring alerts brands when their name is mentioned so the company can jump on it quickly. 
  3. Builds relationships – Having a better understanding of the topics journalists from relevant media outlets cover empowers brands to craft relevant, targeted and timely media pitches.

“Manually searching for trends, topics, mentions and more is a tedious and time-consuming process,” added Terenzio. “We’ve automated the process to give CMOs and their teams time back in their days to focus on other marketing initiatives that move the needle.”

To learn more about Newswire’s Media Monitoring software is helping CMOs like you monitor stories and track critical mentions, visit newswire.com. 

About Newswire

Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.

Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.

To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.

For more information, visit http://www.newswire.com.

Source: Newswire

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