Can marijuana make you more creative in business? 4 billionaires who can agree

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Bill Gates, Jay-Z, and Elon Musk, and Steve Jobs are all billionaire entrepreneurs. But these men had one more thing in common: They showed support for cannabis

While marijuana is known to fight stress, anxiety, and depression, and to treat sleep disorders – ailments common to business owners – does pot help with brainstorming?

A team of researchers from Washington State University (where recreational cannabis use is legal) answered this question in a study recently published in the Journal of Business Venturing.

The short answer is yes, smoking herbs can help generate ideas, but there is a catch.

“For an entrepreneurial idea to be creative, it has to be both original and feasible,” says Dr. Benjamin J. Warnick, Assistant Professor of Entrepreneurship at Carson College of Business at Washington State University Vancouver, told Inverse.

“Entrepreneurs who use cannabis generate ideas that were More original

“We found that entrepreneurs who use cannabis come up with ideas that are more original but less feasible than entrepreneurs who do not use cannabis. We tested this by completing a creativity task where 254 entrepreneurs generated new business ideas within three minutes and then selected and crafted the idea that they thought was their best. “

“…but Fewer possible. “

This is STRATEGY, a series of actionable tips to help you get the most out of your life, career, and finances.

The Strategy – Should aspiring and current entrepreneurs (legally) start generating ideas? Not necessarily, according to the WSU paper: “Head in the clouds? The creativity of cannabis users in developing new businesses depends on their entrepreneurial passion and experience. ”

However, if you are already using marijuana, the important thing to know is that the ideas you develop while high should be led by people you trust.

Why This Strategy Matters To You – As more states legalize the medicinal and recreational use of cannabis, understanding how the drug affects us will be of vital importance in the future. While we anecdotally know that cannabis fueled the people behind some of our favorite music, movies, TV shows, novels, poems, and businesses, it’s not clear whether business ideas that arise at height are likely to materialize.

“Our study shows both the creative advantages and disadvantages of a cannabis user,” says Warnick. “This affects not only entrepreneurs or people trying to develop a new business idea, but also people who are generally looking for innovative ideas.

“While our study finds cannabis users helpful when it comes to originality, anyone whose ideas require practical consideration should be aware of our finding that cannabis users can affect feasibility. In entrepreneurship and elsewhere, originality must be associated with feasibility be for an idea that actually has a positive effect. “

Elon Musk was known to smoke marijuana during his interview with podcaster Joe Rogan in September 2018. Does Science Show Marijuana Inspires Great Ideas? A recent study found that the answer may be yes if those who take part are still carrying out their ideas from someone they trust.

How you can implement this strategy – The WSU researchers found that the effects of cannabis varied among study participants: 254 entrepreneurs with venture start-up experience who were either just starting a business or who had done so in the past and were divided between those who participated in cannabis or not . The differences were due to the passion and experience of the individual.

“The increased originality and decreased feasibility of cannabis users’ business ideas compared to non-users only showed up in entrepreneurs who reported an above-average passion for researching new business ideas,” says Warnick. “The effect was not there for cannabis entrepreneurs with experience starting more than one business.”

The big balance when it comes to ideas that are highly generated? Do them by people you trust.

“Our results suggest that cannabis-using entrepreneurs who are very passionate about new ideas but don’t have a lot of business start-up experience may use other people’s insights to help substantiate the feasibility of an idea,” says Warnick. “Ideas often develop and are developed over time anyway. It’s often better to think big first without worrying about feasibility – too often ideas are shot down before they have a chance to prove their potential.

“”cannabis Users are special Good In the brainstorming“”

“With this in mind, our results show that cannabis users are particularly good at the brainstorming or idea generation phase of creativity, perhaps because they are generally less inhibited, more impulsive and ‘thinking freely’. These creative benefits of being a cannabis user work at the expense of the idea evaluation phase, in which the feasibility is taken into account. “

The side effects of the strategy – Of course, in addition to its potential for creative ideas and insight, Pot has other advantages: relaxation, heightened awareness, and the urge to synchronize Pink Floyd’s dark side of the moon with The Wizard of Oz. But there are also disadvantages to using the drug. For heavy users, there is the potential for lung damage, the development of mental illness, health conditions such as certain cancers and heart problems, and memory problems. Some people may be dependent on cannabis.

The reverse analysis – aspiring and current entrepreneurs can benefit from moderate (and legal) use of marijuana for many of its purported benefits, particularly its potential to combat stress, anxiety, and depression. It may also be good fuel for ideas, but business owners should conduct a feasibility study with trusted contacts on those ideas – just like any other idea. Warnick also told Inverse that other factors play an important role in creativity, namely sleep, mindfulness, education and openness to opportunity.

Abstract: New business ideas are critical to the business process. To generate creative ideas, some entrepreneurs turn to cannabis and suggest its benefits. However, previous research has not confirmed such claims. With the help of a new venture idea task, we examine the differences between cannabis users and non-users creativity in developing new venture ideas by assessing the originality and feasibility of their ideas. We theorized and found that cannabis users come up with new venture ideas that are more original, but less feasible compared to non-users. Building on creativity research that emphasizes that motivation and knowledge shape creative thinking, we theorize that the cognitive effects of a cannabis user on the originality and feasibility of ideas are influenced by the entrepreneurial passion for inventing – which reflects the motivation to come up with new business ideas explore – and entrepreneurial experience (i.e. start-up experience). Consistent with our theory, the increased originality and decreased feasibility of ideas emerged from cannabis users to the extent that they had an entrepreneurial passion for inventing and decreased according to their entrepreneurial experience. Our study contributes to the literatures of new business ideas, entrepreneurial passion, entrepreneurial experience, and creativity of cannabis users by providing an integrated perspective of cognitive, motivational, and experiential factors that fuel entrepreneurial creativity.


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