Better Plant appoints Gabriel Villablanca as vice president of marketing


Vancouver, British Columbia – (Newsfile Corp. – March 2, 2021) – Better Plant Sciences Inc. (CSE: PLNT) (OTCQB: VEGGF) (FSE: YG3) (“Better Plant” or the “Company”) is pleased to announce that Announce appointment of Gabriel Villablanca as Vice President of Marketing. Villablanca was previously Director of eCommerce and will now serve as Vice President of Marketing. In this role, he will be responsible for leading marketing strategy as the Better Plant brands continue to expand.

Better Plant appoints Gabriel Villablanca as vice president of marketing

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“Gabriel’s extensive e-commerce and digital marketing experience for a number of brands is a huge asset for Better Plant,” said Penny White, CEO of Better Plant. “We plan to expand our range of herbal products while creating a more fun, personalized and rewarding digital experience for our customers. E-commerce is a central part of our sales strategy and Gabriel will play a critical role in improving our marketing programs all platforms. “

Villablanca has over 13 years of experience managing digital marketing for B2B and B2C brands in North America, Europe and Australia and has a proven track record of driving business results through innovative campaigns and building high performing teams. Most recently, he was Digital Marketing Director for O2E Brands for over six years. While there, he led digital marketing for a number of well-known consumer brands including 1-800-JUNK ?, You Move Me, WOW 1 DAY PAINTING, and Shack Shine.

“I’m incredibly excited to take on this new role on the Better Plant team as Vice President of Marketing,” said Villablanca. “In the months ahead, I’ll be focusing on fine-tuning our marketing processes in several key areas: refining our customer journey, core values, acquisition strategies, and how we can leverage data to make better marketing decisions.”

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About Better Plant Sciences Inc.

Better Plant offers herbal products for optimal health and wellbeing. It is a vertically integrated company with a team whose complementary experience enables the acquisition, development, manufacture and direct distribution of its products to consumers. The natural products range from juice cleaners to household products to personal care products, all without chemicals or harmful ingredients. It has an extensive catalog of over 400 proprietary plant-based product formulas. Better Plant currently offers over 70 herbal products through e-commerce and / or in retail stores under the Jusu, Urban Juve and Wright & Well brands. Better Plant also provides operational and support services to companies in which it has an interest. Better Plant also owns approximately 27.7% of NeonMind Biosciences Inc. (CSE: NEON).

For more information about Better Plant, visit or follow @betterplantsciences on Instagram.

Penny White, President and CEO

Investor Relations:

Alexandra Dumanski

The Canadian Stock Exchange has not reviewed, approved or disapproved of the contents of this press release.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking information and statements (collectively, “Forward-Looking Statements”) under applicable Canadian securities laws. Forward-looking statements are necessarily based on a number of estimates, projections, beliefs and assumptions that, while believed reasonable, are subject to known and unknown risks, uncertainties and other factors that could cause actual results and future events to differ materially Expressed or implied by such forward-looking statements. These risks, uncertainties and factors include, but are not limited to: Risks related to development, testing, licensing, branding, packaging availability, intellectual property protection, limited world trade, and limited access to raw materials and other supplies due to the spread of COVID 19, the potential not to acquire rights based on patent application, and products using the intellectual property may be ineffective or the company may not be able to commercialize them. Further permits are required before the intellectual property can be used commercially. Demand for the company’s products, general business, economic, competitive, political and social uncertainties, delay or failure to obtain regulatory or regulatory approvals, if applicable, and the state of the capital markets. Better Plant cautions readers not to place undue reliance on any forward-looking statements made by Better Plant because such forward-looking statements are not guarantees of future results or performance and actual results could differ materially. The forward-looking statements contained in this press release are valid as of the date of this press release, and Better Plant expressly disclaims any obligation to update or change any statement that contains any forward-looking information, or any underlying factors or assumptions, as a result of new information, future events, or other reasons, unless required by law.

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