Apple is trying to rid the App Store of “rip-offs” from scam apps that trick users into paying large sums of money

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App store developers who are overpricing their apps or in-app purchases have good reason to justify it.

Apple is committed to taking action against apps whose prices “do not reflect the value of the features and content offered to the user.” If Apple believes a developer is overcharging for their app or in-app purchases, the company will refuse to add the app to the App Store.

This data comes from an anonymous app developer who forwarded the email received from Apple to 9to5Mac.

“The charging of irrationally high prices for content or services with limited value is a rip off for customers and not suitable for the App Store,” said the rejection email that Apple sent to the tipster.

Apple confirmed to Mashable that during the app approval process, the company will reject applications that try to tear down its users. Apple reiterated that the purpose of its guidelines for reviewing the App Store is to maintain the App Store as a safe and trusted platform for its users to download apps.

A review of the App Store verification policies revealed a number of references to apps that were rejected for attempting to scam Apple users.

“While the pricing is up to you, we will not be handing out apps and in-app purchase items that are clearly a rip-off,” states the “Business” section of the guidelines. “We will reject expensive apps that try to scam users with irrationally high prices.”

Their code of conduct for developers also clearly states: “Apps should never track users or try to tear down customers, lure them into unwanted purchases, force them to share unnecessary data, raise prices in tricky ways, charge for features or content that are not delivered or that carry out other manipulation practices inside or outside the app. “

At the beginning of this month, developer Kosta Eleftheriou d garden. “The company requires that all third-party work conform to Apple standards. Every app in the App Store is reviewed by Apple before it is launched on the market.

Still, over the years, many scam apps have made it through the approval process to the app store.

It was only earlier this month that developer Kosta Eleftheriou discovered a number of new scam apps, some of which were making millions of dollars annually. One particular app began signing up for a subscription of $ 416 per year by presenting users with a prompt screen that said “Unlock Now” the first time they opened the app.

Mashable has reported numerous App Store scams, including apps that tricked users into making exorbitant in-app purchases using TouchID on the iPhone.

Another popular tactic among scammers is to force a user to sign up for an expensive subscription to a service they don’t want. One particularly egregious example of a fraudulent application was a security and antivirus app called Mobile Protection: Clean & Security VPN. The app didn’t actually do anything, but hundreds of users have been tricked into signing up for an in-app subscription for $ 99 a week. Before Apple pulled the app from the App Store in 2017, the mobile app analytics firm Sensor Tower estimated it to be $ 80,000 per month.

This letter from Apple appears to be the first time such a denial has been published. Apple seems to be stepping up action against apps that try to scam users with ridiculously high prices and hard-to-cancel subscriptions.

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