Urban Dictionary defines a ‘hack’ as ‘a clever solution to a tricky problem.’
(Yes, we will refer to the Urban Dictionary and not Oxford or Merriam-Webster because it’s 2021; deal with it.)
Boosting your Shopify sales is a tricky problem. You can never be too sure of what works and what doesn’t. The Internet is full of ways and tricks that promise to help you grow and hack your way towards more sales. Quite a few of them are unethical, others extremely useless, and the rest too tough to even try.
But you don’t need to juggle between those 50+ hacks when only 5 good ones can help you get enough sales to stay busy fulfilling orders all day long.
And that’s what our clever solution is.
We found 5 Shopify hacks that will definitely work. How do we know these will work? We’ve used it ourselves. (We don’t usually let out insider secrets like that, but these hacks are too mind-boggling to not share.)
Partner With The Right People
No, not just influencers. Charities too.
Humans are compassionate beings. (Well, most, if not all). And when you partner with a charity organization, you appeal to their compassion. And, of course, you are giving back to society in a way. Waltz your way into your customers’ hearts while fulfilling your Corporate Social Responsibility (CSR) obligations.
However, don’t fake it. Sooner or later, the word will get out if you show something and do something else. And that will be a warrant for public backlash and the end of your Shopify store’s life.
Pick a cause that you associate with or are deeply compassionate about. Find a local (or global) charity that works for that cause. And tell your customers that you’d be giving a percentage of the sales amount to the said charity organization.
Here are the numbers that back our claims –
- 80% of people have a more positive image of the brands that support a charity that they care about. (And positive brand image = more sales, duh!)
- Buyers spend 26% more if you brand uses the power of giving back.
- Checkout donations have been used by bigshots like Amazon and eBay too. If eBay could reduce customer churn by 67% by extending support to nonprofits, so can your Shopify eCommerce store.
2. Rely On Referrals
Marketing is more about understanding the psyche of your target customers than just rolling out random offers.
People are four times more likely to buy a product if a friend referred it to them. That’s a great way to grab more sales, right? Turn your customers to salesmen.
Well, before you think we just gave you a ‘works-on-autopilot’ kind of a gem, consider this…
83% of customers say they are happy to recommend their favorite product.
But only 29% actually do that.
Why? Lack of incentive.
Draft a strong referral program. Take inspiration from the biggies in your business niche and improvise on it.
Don’t just stop at a killer referral marketing program, though.
Do this next –
- Set up referral rewards and conditions for the referring customers and the referred customers.
- Create a landing page or pop-up that explains the referral program.
- Have an email template that the referring customers can use for referrals.
- Create a landing page for the referred customers.
- Integrate your referral program with your Shopify store.
A little too much to do on your own? Hire a dedicated Shopify developer. If your Shopify store referral program is set up correctly, you’d anyway be too busy in handling the sales and customer service that it would be nice to have someone handle the backend for you.
3. Simplify Your Store Experience
We didn’t use Sherlock-level detective skills to uncover this nifty little open secret.
But we did go all Watson to help you (our Sherlock, of course!) find out what exactly you need to do to simplify your store experience and boost sales.
- Think people, not the brand. Customers don’t care about you. They care about themselves. And you need to care about them too. The content on your website should talk to the reader. Don’t boast. And definitely not intimidate them. Simple, understandable web copies work wonders.
- Simplify product discovery. Don’t make your customers play treasure hunt. When your customers come to your store with their cards drawn out, the last thing you want is to tell them to keep their cards back in their wallets and go looking for their products. An AI-powered search function, smart category design, and clear navigation will lead your customer straight to the product they are looking for.
- You know you hate long checkout forms. Well, guess what, your customers hate it too. 26% of customers abandoned their cart because of a long and complicated checkout process. Don’t make that statistic come true for your Shopify store. Don’t ask your customers to register and give you every possible detail about themselves while they are ready to pay. No-signup checkout will work just fine. You’ll get their email address, and you can ask them for their details later with a personalized email.
Hire certified Shopify developers to make sure your store is optimized in the best possible way. Of course, you can try to do it yourself. But don’t. Leave this to the experts.
4. Try Your Hands At Price Play
Changing the prices of the products on your Shopify store to test what pricing strategy works is time-consuming. Also, this trial-and-error would mean you risk losing customers during peak season or high traffic times.
So what’s the hack in here?
Use split testing tools (The Quant Price app, for example) to test pricing options on your high sales volume products.
Such tools will help you keep the trial (and the errors) out of the actual testing grounds. Use only those strategies that pass your split tests.
Some pricing strategies that we personally use and recommend –
- Bundle pricing. One product alone is more expensive than two products together. Think how items in a McDonald’s happy meal cost more separately and less when you get the meal.
- Charm pricing. Ever bought a product for $39.99 and felt good that you got it under $40? Well, that’s the charm of 9s. Even 4s work that way. Slash a few pennies out of your pocket to give customers the senses of
5. Use Upselling and Cross-Selling
Your average order value (AOV) will greatly benefit from post-sales upselling or cross-selling.
It is as simple as showing a recommendation for a better variant of the smartphone or earphones when someone is buying a mobile phone.
Do it right, and you’d be thanking your stars (and us!) for the wonderful hack that you’ve unlocked.
But do it wrong, and you’d look like an aggressive salesman who drives away more prospective purchasers than driving in sales.
Whether you decide to upsell and cross-sell before, after, or during sales, that’s totally up to you. But whatever you do, make sure you use it.
A word of caution, though. Make sure you don’t interrupt your buyer’s journey of the original purchase.
Get Started. NOW.
Revamping your entire Shopify store is hard. We get you. And we don’t expect to do it alone. Hire Shopify developers from trusted companies like Uplers and start your perennial high sales season right now.
Uplers have a team of Shopify experts from different corners of the world, and they bring to the table a broad base of skill sets, years of experience, innovative ideas, and commitment to helping you succeed.
Get started right away.
Published May 9th, 2021